Thursday, January 15, 2026
Market Logic Software has announced a new technology partnership with Zappi aimed at helping global brands design, refine, and validate new product ideas faster and more efficiently. By combining their strengths under a shared agentic AI framework, both companies are introducing a more connected and intelligent approach to insights-led innovation.
Through AI-to-AI integrations, the partnership links two advanced artificial intelligence platforms, creating a unified data environment for enterprise product teams. As a result, organizations can now access richer and more diverse insights while streamlining the journey from idea generation to market validation.
At the center of this integration are Market Logic’s DeepSights AI agents, which operate within the company’s Innovation Studio. These agents continuously track, analyze, and synthesize a wide range of inputs, including market research, industry news, and internal operational data. Consequently, product teams can generate concepts more quickly while making decisions based on real-time intelligence instead of static reports.
Moreover, the integration does not stop at ideation. With only a few clicks, users can move directly from concept development to consumer testing using Zappi’s real-world respondent network. This seamless transition allows teams to validate ideas with actual people early in the process, helping brands identify winning concepts while eliminating weaker ones before investing heavily in development.
By bringing ideation and validation into one connected workflow, the partnership significantly reduces time-to-market. At the same time, it increases confidence in product decisions by grounding innovation in both AI-driven insights and direct consumer feedback. Therefore, businesses can move faster without sacrificing quality or relevance.
In addition, the fully integrated system supports continuous learning. As new data flows into the platform, AI agents update insights automatically, helping teams adapt quickly to shifting consumer preferences, emerging trends, and competitive changes. This dynamic approach ensures that innovation remains aligned with real-world market conditions.
Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic Software, commented:
"Our partnership with Zappi underlines our commitment to operate within an intelligence ecosystem that empowers customers to create robust and differentiated propositions at scale."
Similarly, Zappi emphasized that the future of innovation lies in connected systems rather than standalone tools. Steve Philips, Founder and Chief Innovation Officer of Zappi, added:
"The real competitive advantage today isn't individual tools - it's how well your insights ecosystem works together. This partnership shows how agentic AI makes seamless integration possible at enterprise scale, unlocking the full value of existing data."
Together, Market Logic and Zappi are positioning agentic AI as a practical driver of enterprise innovation rather than a standalone technology layer. By linking automated insight generation with rapid consumer testing, the partnership enables brands to build, test, and optimize products in shorter cycles while reducing risk.
Ultimately, this collaboration reflects a broader shift in how organizations approach innovation. Instead of relying on fragmented platforms and manual workflows, enterprises can now adopt an end-to-end, AI-powered ecosystem that supports smarter, faster, and more confident decision-making throughout the entire product lifecycle.
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