Thursday, January 15, 2026
Bilt and Verifone have announced a strategic partnership aimed at reshaping how neighborhood merchants connect with customers at the point of sale. Through this collaboration, Bilt’s Customer Experience platform will integrate directly into the Verifone commerce ecosystem, powered by Verifone Victa—its next-generation Android-based payment devices built to support rich, scalable in-store interactions.
As a result, merchants can now embed loyalty programs, personalized offers, and customer identity directly into everyday payment transactions. Instead of treating checkout as a simple transaction, businesses can turn it into a meaningful engagement opportunity that builds long-term relationships.
Moreover, the integration expands Bilt’s loyalty and checkout capabilities across Verifone’s extensive merchant network, including dining, fitness, and other service-oriented businesses. Because the solution is delivered through the Verifone gateway, merchants gain access to a pre-certified, enterprise-grade integration that works across multiple acquiring partners. This approach significantly reduces technical risks and speeds up deployment, allowing merchants to launch faster while maintaining confidence in performance and scalability.
By connecting loyalty and identity with payments, the joint solution transforms checkout into a strategic growth driver. Merchants can automatically recognize customers, reward engagement, and link purchase behavior with customer profiles. Consequently, businesses can offer personalized experiences, activate retail media opportunities at checkout, and gain deeper insights into customer preferences.
Built on Victa’s high-performance Android architecture, the solution allows Bilt to operate its full customer experience directly on Verifone payment terminals. Importantly, merchants do not need to invest in additional hardware or change existing operational workflows, which lowers barriers to adoption.
In addition, businesses already using Bilt’s digital checkout are seeing smoother payment flows and stronger guest engagement. By unifying payments and loyalty into a single process, merchants can deliver faster service, improve satisfaction, and increase repeat visits. Over time, this unified experience supports stronger lifetime customer value and better brand perception.
Furthermore, the partnership extends beyond restaurants. From coffee shops and local retail stores to fitness studios, merchants can now offer consistent rewards experiences across daily activities. This omnichannel consistency helps brands remain top-of-mind while strengthening emotional connections with customers.
"Partnering with Verifone—the gold standard in payment hardware—means our merchant partners get best-in-class customer experience technology that's already delivering better reviews, faster operations, and happier customers," said Ankur Jain, Founder and CEO of Bilt. "This partnership with Verifone brings our proven membership and loyalty tech right to the point of sale—dining, fitness, retail, you name it. Together, we're completely changing how merchants connect with their customers. Now they can automatically recognize and reward people at checkout, which means every transaction becomes a chance to build real relationships and unlock new revenue with personalized offers."
"By embedding Bilt's loyalty technology directly into the Verifone platform, delivered through Victa, we're enabling merchants to elevate customer engagement without adding hardware or disrupting existing workflows," said Himanshu Patel, CEO of Verifone. "Through the Verifone gateway, merchants get a pre-certified, enterprise-grade integration that accelerates time to market and is already proven at scale—while unlocking access to Bilt's member base."
Together, Bilt and Verifone are building a connected commerce layer that blends payments, identity, and engagement into one seamless experience. As customer expectations continue to rise, this partnership positions merchants to deliver smarter, more personalized interactions that drive both loyalty and revenue growth.
To join our expert panel discussions, reach out to info@intentamplify.com
Recommended News
Nvidia unveils Vera Rubin, a next-gen AI compute platform designed to support reasoning-based AI agents with major gains in training and inference performance.
Market Logic and Zappi partner to connect AI platforms, enabling faster concept creation and real-world testing to accelerate insights-driven product innovation.
