Sunday, October 05, 2025
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3CLogic, a leading AI-powered contact center platform purpose-built for ServiceNow®, has been chosen by Astreya Partners, a global IT managed services provider (MSP), to deploy its Voice AI and contact center solution. The collaboration will strengthen Astreya’s ability to deliver efficient, scalable, and personalized digital workplace services for its global clientele, which includes six of the Magnificent Seven.
Astreya, which employs over 2,400 IT professionals across 40+ countries, has been driving digital transformation by focusing on superior user experiences. However, the company identified critical areas for improvement—especially replacing email with more conversational, real-time alternatives to manage complex and time-sensitive IT service requests.
Additionally, Astreya aimed to create a unified customer experience (CX) for both agents and administrators, boosting operational efficiency and resolution times.
Romil Bahl, CEO of Astreya, emphasized: "Astreya is focused on staying ahead of the curve. With 3CLogic's Voice AI and contact center solutions integrated into ServiceNow, we are strengthening our ability to deliver digital workplace services that scale, adapt, and continually raise the bar for service excellence."
Following a detailed evaluation process, Astreya selected 3CLogic for its seamless integration with ServiceNow IT Service Management (ITSM). This partnership will allow Astreya to maximize its existing ServiceNow investments, while consolidating workflows into one intelligent platform for its specialized service desk teams.
The deployment introduces several capabilities, including:
Omnichannel Platform: Integration of 3CLogic Voice with ServiceNow’s ITSM digital channels eliminates system-switching inefficiencies, ensuring faster resolutions.
Voice AI & Automation: Personalized voicebots, powered by ServiceNow data and agentic AI, automate common inquiries while escalating complex issues to live agents.
Real-time Transcription & Agent Optimization: Within the ServiceNow workspace, agents gain access to real-time transcripts, AI-generated summaries, and actionable recommendations.
AI Insights & Quality Assurance: Speech analytics and AI-powered coaching provide large-scale performance monitoring and training, moving beyond traditional call sampling.
Bob Doherty, VP of Sales at 3CLogic, added: "IT departments and services are the backbone to any modern organization. With IT overseeing the success of the enterprise, weaving this level of functionality into existing ServiceNow workflows to drive exponential ROI is a no-brainer."
With this integration, Astreya expects to improve customer deflection points, boost agent effectiveness, and cut operational costs. After the initial rollout, the company plans to extend 3CLogic’s capabilities across additional divisions and managed service offerings.
This collaboration reflects Astreya’s commitment to continuous innovation in IT service delivery, reinforcing its position as a forward-thinking leader in the managed services sector.
Jothiganesh Nagarajan, COO of Astreya, noted: "We are teaming up with 3CLogic to revolutionize our ServiceDesk offerings with cutting-edge AI technology. This strategic partnership enables Astreya to deliver exceptional customer and employee experiences through intelligent self-service, conversational AI, and AI-powered sentiment analytics. By integrating 3CLogic's innovative solutions, Astreya will drive operational efficiency, reduce costs, and provide personalized support to our clients. This collaboration marks a significant step in Astreya's mission to harness AI-driven innovation and empower businesses to thrive in a rapidly evolving digital landscape."
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