Monday, December 22, 2025
Price.com, the AI-powered shopping and savings platform, has announced a significant expansion of its conversational AI capabilities with the launch of ‘Buy with AI,’ a new agentic shopping experience that allows consumers to complete purchases end-to-end without leaving the Price.com environment. This update marks a major step forward in AI-driven commerce by eliminating the need for shoppers to navigate external checkout pages.
The latest enhancement builds on the recent debut of Price.com AI beta, a conversational shopping platform created to streamline product discovery while maximizing savings. While many AI-powered shopping tools focus primarily on recommendations, Price.com differentiates itself by going further—delivering not only product suggestions but also executing purchases from start to finish. As a result, shoppers can move seamlessly from intent to transaction within a single, uninterrupted experience.
Importantly, Price.com’s purchasing capabilities are already live through efforts aligned with Visa Intelligent Commerce, signaling a shift in how AI participates in real-world transactions. Rather than stopping at inspiration or comparison, AI on Price.com actively drives completed purchases. This approach reflects a broader industry trend where conversational AI evolves from advisory roles into operational ones.
“Nearly half of consumers are already using AI to help them shop, but most of those experiences still stop short,” said RJ Jain, founder and CEO of Price.com. “They help you discover products, then leave you to figure out savings and checkout on your own. Price.com is built for what comes next, turning AI-driven intent into completed purchases, with savings, all in one place." He continued, “Nearly a quarter of all purchases by Black Friday 2026 will be driven by Agentic AI experiences.”
Despite the growing adoption of AI-assisted shopping, many existing tools fail at the most critical stage of the journey—the purchase decision. Shoppers are often redirected to external websites or required to manually complete checkout, which disrupts momentum and increases the likelihood of abandoned carts. Price.com directly addresses this challenge by enabling AI-initiated purchases within a single, continuous workflow, reducing friction at the point of highest intent.
Early adoption of Price.com’s end-to-end purchasing experience has focused on high-intent product categories, including apparel, electronics, and home goods. These segments already attract shoppers seeking AI-driven price comparisons, cashback opportunities, coupon redemption, and deal discovery. Historically, however, these categories have experienced significant drop-off during checkout. By integrating purchasing directly into the AI experience, Price.com aims to convert intent into action more effectively.
Moreover, Price.com supports savings from a broad network of major retailers. Shoppers can access deals from well-known brands such as Nike, Walmart, Target, Best Buy, Sephora, Adidas, Macy’s, Home Depot, Nordstrom, and thousands of others. Unlike closed marketplaces or single-platform ecosystems, Price.com is designed to operate across the open internet, giving consumers flexibility and choice rather than locking them into one commerce environment.
To power agent-led purchases, Price.com works with infrastructure partners Henry Labs and Nekuda, enabling secure and scalable transactions. These partnerships, combined with alignment to Visa Intelligent Commerce, provide the foundation for AI-driven purchasing at scale.
Consumer behavior continues to shift toward AI-assisted shopping, but the overall experience has lagged behind expectations. According to research from Visa, 47% of U.S. consumers already use AI for at least one shopping-related task, such as finding products or comparing prices. Furthermore, millions of shoppers are expected to rely on AI agents to complete purchases by the 2026 holiday season. Price.com positions itself at the center of this transition by moving AI beyond recommendations and into full-funnel commerce execution.
Overall, the launch of ‘Buy with AI’ signals a pivotal moment in the evolution of digital shopping. By combining discovery, savings, and checkout into one unified AI-driven experience, Price.com is redefining how consumers interact with commerce across the open internet.
To join our expert panel discussions, reach out to info@intentamplify.com
Recommended News
SoftwareOne launches a GenAI multi-agent cost optimization system to help enterprises measure, optimize, and scale AI agent cost and performance.
