Sunday, November 09, 2025
Xnurta, an award-winning AI-powered advertising platform, is now integrated with the Criteo Retail Media API. This lets advertisers easily create, manage, and optimize campaigns across Criteo’s 225 retail networks all from one simple, unified interface
As retail media continues its rapid growth, the industry has become increasingly fragmented, with more than 275 retail media networks now competing for brand investment, according to data from Mimbi. A recent eMarketer survey revealed that 55% of marketers identified the lack of standardization across these platforms as their biggest challenge. Xnurta’s latest innovation directly addresses this issue by simplifying how advertisers manage cross-platform retail campaigns.
“Criteo works with over 225 retailers globally,” said Kashif Zafar, CEO of Xnurta. “This unlocks massive amounts of audience data and ad inventory for Xnurta’s users. With Xnurta’s award-winning agentic AI, which has grown and excelled in the Amazon and Walmart context, we’re now expanding our platform to cover a much larger portion of the retail media map. Xnurta simplifies campaign management across marketplaces by providing a unified platform to learn from data, execute optimizations, and monitor performance at scale.”
This strategic move strengthens Xnurta’s mission to streamline retail media operations while expanding its footprint beyond major players like Amazon and Walmart Advertising.
“For years, Xnurta has driven innovation across Amazon and Walmart Advertising, and this new release takes that vision even further,” said Sha Atakhanov, Vice President of Marketing & Ecommerce at Boiron. “By integrating Criteo into their platform, they’re empowering eCommerce brands to unify and optimize marketplace campaigns within a single, powerful solution. I’m excited to see how Xnurta continues expanding innovative solutions across global retail media networks.”
With the new Criteo Retail Media API integration, advertisers can now take advantage of several enhanced features within Xnurta’s unified platform, including:
Comprehensive reporting: Unified performance insights across campaigns, line items, keywords, placements, and products for a single, cohesive view.
Advanced bulk management: Simplified large-scale operations such as budget edits, attribution updates, and product-level inventory adjustments.
Rule-Based Automation (RBA): Intelligent bid and budget dayparting with real-time, performance-based bid optimization.
By connecting Amazon, Walmart, and now Criteo, Xnurta reinforces its position as the central hub for retail media intelligence a platform built to unify data, automation, and optimization across the world’s leading retail media ecosystems.
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