Sunday, November 09, 2025
Twilio, a leader in customer engagement technology that enables personalized and real-time brand interactions, has expanded its partnership with Vodafone Spain, one of the country’s top telecom operators. Through this collaboration, Spanish businesses can now leverage Rich Communication Services (RCS) messaging, unlocking more interactive, secure, and visually rich customer conversations.
Vodafone Spain continues to depend on Twilio’s global communications expertise to accelerate RCS adoption and establish it as the new benchmark for digital business messaging in Spain.
As personalization and trust become increasingly crucial in customer engagement, RCS delivers a next-generation messaging experience that surpasses conventional SMS capabilities. Insights from Twilio’s State of Customer Engagement 2025 report reveal that 81% of consumers prefer RCS over SMS, and 71% of businesses expect to adopt the technology within the next year.
RCS supports rich multimedia experiences including videos, images, product carousels, and interactive buttons making campaigns more immersive and engaging. Additionally, advanced analytics like open rates and click tracking empower brands to fine-tune communications in real time, boosting ROI.
With spam and phishing risks rising, businesses also benefit from stronger identity verification and improved customer trust when using RCS.
Higher Interactivity: Customers can take immediate actions like buying products or booking appointments through in-message buttons.
Verified Branding: Trusted identity features such as logos and verified badges instantly confirm who is messaging the customer.
Richer Experiences: Multimedia formats including GIFs and videos make messages more compelling and memorable.
Real-Time Responses: Two-way conversations allow instant support and faster resolution.
Smarter Personalization: Contextual data enables brands to deliver messages tailored to customer behavior and preferences.
Luis Suñer, Head of Wholesale MVNOs and Third Party Deals at Vodafone Spain, highlights: "We are delighted to partner with Twilio to bring RCS messaging to our business customers in Spain. This technology not only greatly enhances the quality of interactions between brands and consumers, but also reinforces trust and security while enhancing brand credibility. With RCS, businesses will be able to connect with their customers in a more relevant, dynamic and effective way."
Twilio’s EMEA VP of Marketing, Peter Bell, states: "This expanded partnership with Vodafone Spain is especially timely given the holiday season is upon us and is a make-or-break time for brands. With brands using RCS, especially for holiday messages, the engagement channel boasts 98% open rates and 45% response rates. Together with Vodafone, we are offering businesses a powerful tool to stand out in a competitive environment."
Thanks to this partnership, organizations in Spain can enhance customer engagement and drive better results through RCS campaigns. Meanwhile, users without RCS-enabled devices will still receive communications via SMS through Twilio’s automatic fallback support, ensuring full reach and message continuity.
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