Monday, April 20, 2026
At Mobile World Congress, Twilio announced a strategic partnership with KPN Netherlands (KPN) to introduce nationwide Rich Communication Services (RCS) Business Messaging across the Netherlands. The initiative, powered by Twilio and Google, aims to modernize how businesses communicate with customers by enabling richer, more secure, and interactive messaging experiences.
As customer engagement increasingly shifts toward mobile-first interactions, businesses are seeking communication channels that go beyond traditional SMS. In response, Twilio and KPN have joined forces to bring the next generation of messaging technology to enterprises across the Netherlands. Through this collaboration, companies will now be able to deploy RCS Business Messaging across all major mobile operators nationwide.
RCS Business Messaging enhances traditional SMS capabilities by integrating rich interactive features while maintaining the simplicity and reach that businesses rely on. With this technology, organizations can send messages that include verified sender identities, images, carousels, and action buttons. Consequently, brands can create more engaging customer conversations while simultaneously improving transparency and trust.
KPN plays a key role in the Netherlands’ digital infrastructure, making it an ideal partner for deploying advanced messaging technologies. By joining the expanding RCS ecosystem, the telecom provider enables businesses to adopt RCS Business Messaging at scale throughout the country.
Moreover, Google’s RCS for Business platform powers the deployment by supporting brand onboarding and registration across Android devices. This integration ensures that businesses can quickly activate and manage RCS messaging capabilities within their existing communication workflows. Additionally, support for more devices is expected to grow in the near future. In fact, expanded compatibility, including iOS support, is anticipated in 2026, which will significantly broaden market reach and adoption.
Through this partnership, Twilio allows organizations to seamlessly upgrade their customer communication channels. Businesses can integrate RCS as an interactive and branded messaging channel alongside SMS and MMS without requiring any code modifications. As a result, companies can adopt modern messaging capabilities quickly and efficiently.
Furthermore, this transition remains cost-effective while offering access to valuable engagement insights such as read receipts and interaction data. These metrics provide businesses with deeper visibility into how customers engage with messages. Importantly, the system also guarantees message delivery by automatically switching to SMS whenever RCS is unavailable, ensuring uninterrupted communication.
With nationwide operator coverage now available, millions of mobile users in the Netherlands can receive RCS messages from businesses directly within their native messaging apps. This development positions the Netherlands as one of Europe’s newest markets fully equipped for RCS Business Messaging.
As an evolution of traditional SMS, RCS allows brands to deliver verified, interactive, and media-rich messages while maintaining the reliability businesses expect. In addition, companies can use these capabilities to strengthen brand trust and provide more personalized customer interactions.
According to Twilio’s State of Customer Engagement Report, most consumers say personalized communication increases their loyalty to brands. Therefore, businesses adopting advanced messaging solutions like RCS can significantly improve engagement and customer satisfaction.
David Copsey, RVP of International Wholesale & Carrier Relations at Twilio, said:
“Nationwide operator coverage is a significant step forward for RCS for Business in the Netherlands. Together with KPN and Google, we are creating the foundation for large-scale adoption, giving brands the opportunity to engage millions of consumers with secure, branded and interactive messaging as device support continues to expand.”
Overall, the partnership between Twilio, KPN, and Google marks an important milestone in the evolution of business messaging, helping companies deliver more secure, interactive, and personalized customer experiences across the Netherlands.
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