Saturday, March 14, 2026
Kaltura has announced the general availability of Kaltura Agentic Avatars, a new category of real-time conversational AI video agents designed to transform enterprise engagement. These advanced avatars enable organizations to deliver interactive and personalized digital experiences for customers, employees, learners, and audiences.
At the same time, Kaltura introduced a Conversational Agents SDK, allowing developers and AI coding agents to integrate avatar-driven conversations directly into enterprise applications, digital platforms, and workflows. Through this SDK, companies can embed intelligent video avatars into their websites, apps, learning platforms, and customer support environments, creating dynamic engagement experiences tailored to their business goals.
Traditional digital experiences often remain fragmented and disconnected from broader organizational systems. As a result, users frequently lack meaningful assistance when interacting with digital platforms. Kaltura’s Agentic Avatars aim to address this challenge by introducing a new interaction model that understands user intent in real time and guides conversations toward specific objectives.
With these capabilities, organizations can deliver more engaging digital journeys across websites, applications, customer service portals, and learning environments. Furthermore, the SDK enables businesses to design highly customized interactions that align with their internal workflows and user experience strategies.
Powered by conversational AI that supports more than 30 languages, the avatars analyze speech, contextual signals, and even screen or camera input to understand user intent. The system then generates multimodal responses that combine text, speech, and media elements to create immersive interactions.
Additionally, the avatars integrate directly with enterprise systems, business applications, and knowledge repositories. This integration ensures that the AI agents operate within enterprise governance frameworks while maintaining compliance with security standards.
Kaltura’s Agentic Avatars run on the company’s scalable video infrastructure and connect seamlessly with Kaltura Genie. They also integrate with Kaltura’s broader experience ecosystem, including Kaltura Video Portals, Kaltura Virtual Events, Kaltura Webinars, and Kaltura Virtual Classroom.
Through the SDK, developers gain complete control over avatar behavior, conversation logic, and experience design. This flexibility allows organizations to determine how avatars communicate, what information they access, and how they respond to user inputs. As a result, enterprises can deploy always-available AI experts capable of supporting a wide range of business operations.
For example, marketing teams can use avatars to guide website visitors through product discovery, while sales departments can qualify leads through interactive conversations. Customer support teams can automate assistance and ticket resolution, while HR departments can streamline recruitment and onboarding processes.
Kaltura is already discussing potential deployments with organizations across multiple industries. Financial institutions are exploring the use of AI avatars for personalized account support and onboarding guidance. Meanwhile, technology companies are considering avatar-based engagement for product education and multilingual customer interactions.
Similarly, educational institutions are evaluating avatars for admissions advising, tutoring, and student onboarding, while media organizations see opportunities in content discovery and viewer assistance.
Ron Yekutiel, Co-founder, Chairman, President, and CEO of Kaltura
“Same-for-all digital experiences will soon give way to rich, agentic, personalized ones, and Kaltura is very well positioned to play a key role in this transformation,” said Ron Yekutiel, Co-founder, Chairman, President, and CEO of Kaltura. “Our Agentic Avatars superb rich-media engagement, with cutting-edge conversational AI technology and intent-based agentic logic. Organizations can create with them dynamic, interactive, hyper-personalized, human-like digital experiences with the potential to boost engagement, business outcomes, and ROI. We are very excited about the breadth and depth of use-cases across customer, employee, learner, and audience journeys - and with our SDK also about the opportunities this brings to extend our reach to developers, coding agents and builders worldwide who are looking to add integrated avatar-based engagement into their custom logic, models, and workflows.”
Overall, the launch of Kaltura Agentic Avatars marks a significant step forward in enterprise AI engagement. By combining conversational intelligence with interactive video experiences, Kaltura aims to redefine how organizations connect with users across digital platforms.
To join our expert panel discussions, reach out to info@intentamplify.com
Recommended News
Posh launches CoachQA, an AI-powered platform that evaluates 100% of financial contact center interactions to improve compliance, risk detection, and service quality.
Agora introduces a unified platform for conversational voice AI agents, enabling enterprises to automate customer service and sales interactions at scale.
