Friday, January 16, 2026
SelfDrive Mobility, the UAE’s homegrown smart mobility tech innovator, has reached a groundbreaking milestone with the commercial debut of its SelfDrive Intelligence Assistant (SIA) — the nation’s first multilingual, conversational AI car rental reservation engine. This innovation aims to transform how customers discover and book vehicles, marking a new chapter in regional and global mobility intelligence.
Available across both the SelfDrive Mobility website and mobile platforms, SIA introduces an intuitive way for users to engage with rental services. Customers can now search, compare, and finalize bookings simply by sending a text in their preferred language, enabling a faster, smarter, and more personalized digital experience.
Soham Shah, Founder and CEO of SelfDrive Mobility, said:
“Today it’s a step forward into the future of mobility. SIA is the first commercially deployed conversational AI in the car rental industry, capable of transforming what used to be a multi-step process driven by UI/UX complications into a fluid, human-like dialogue. Whether a customer chooses English, Arabic, Mandarin, or any regional language, SIA makes the booking experience feel instinctive, intelligent, and personal.”
SIA’s AI-powered conversational engine supports over 40 languages — including English, Arabic, Hindi, Mandarin, Malayalam, Russian, Tamil, Marathi, and Bengali — making it one of the most inclusive technologies in the mobility industry. Trained on more than 2.5 million user sessions, the platform delivers deep contextual understanding, adaptive suggestions, and real-time personalization based on user behavior.
“SIA blends intelligence with intuition,” Shah added. “It listens, understands context, and responds instantly, turning complexity into conversation.”
Prioritizing customer convenience and trust, SIA integrates AI automation with secure payment systems to simplify the car rental process. The system introduces innovative “Hot Keys” — AI-powered prompts that accelerate booking speed by up to three times. Integrated with SelfDrive’s proprietary fleet management system, SIA provides instant booking confirmation and supports major payment methods, including Mastercard, Visa, American Express, Apple Pay, and secure Pay-by-Link options.
Each transaction is safeguarded through advanced encryption and global data protection standards, ensuring every booking remains private, cashless, and reliable.
The launch of SIA underscores the UAE’s leadership in AI and digital transformation, aligning with the government’s broader agenda to embed intelligent systems across industries. By merging conversational AI with mobility innovation, SelfDrive supports the country’s vision of fostering smarter, human-centric, and data-driven ecosystems.
Recent market insights reveal that 94% of UAE organizations view AI as critical for business growth — and SIA exemplifies that ambition. As a UAE-born innovation, it positions the nation as a global pioneer in intelligent, customer-first mobility.
While AI automation powers efficiency, SelfDrive emphasizes that human connection remains central. SIA handles repetitive queries such as pricing, availability, and booking status, allowing human agents to focus on more personalized, high-value customer interactions.
Shah highlighted: “We strongly believe that AI accelerates the process, and people build the relationships. Together, that’s the future — intelligent, effortless, and deeply human.”
Since its initial rollout, SelfDrive Mobility has reported a 25% rise in AI-powered bookings, underscoring growing consumer trust and enthusiasm for conversational AI in the mobility industry.
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