Kyndryl and VML Form Global Partnership to Transform CX Future

Kyndryl, a global leader in mission-critical enterprise technology services, and VML, a WPP brand specializing in creative and digital transformation, have unveiled a new partnership aimed at transforming how brands engage with customers. By leveraging the combined power of artificial intelligence (AI), real-time data, and emerging technologies, the two companies are creating a new era of personalized customer interactions.

Through this collaboration, Kyndryl will integrate its Kyndryl Consult advisory services and Kyndryl Vital design and co-creation services with VML Enterprise Solutions’ experience transformation expertise. This joint framework will empower customers to unlock bold new ideas and bring them to market faster through a single, unified partnership. The approach emphasizes blending AI capabilities with human creativity to deliver differentiated and deeply personalized experiences that modern customers demand.

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“Customer expectations are evolving faster than ever, and to stay competitive, brands must continuously deliver meaningful, personalized experiences while navigating complex technology ecosystems,” said Ismail Amla, Senior Vice President, Kyndryl Consult. “Our partnership with VML is about removing the friction that often slows down experience transformation engagement, enabling businesses to orchestrate seamless customer journeys while modernizing the data and technology infrastructure behind them.”

Kyndryl contributes decades of engineering expertise, supported by Kyndryl Bridge, its AI-powered open integration digital performance platform, as well as its IT infrastructure and data management strengths. Meanwhile, VML Enterprise Solutions will provide AI-driven customer experience solutions powered by real-time data and WPP Open, the company’s AI-enabled operating system. Together, backed by their global ecosystem of partners, the two companies will deliver end-to-end transformative customer engagements that generate measurable business outcomes.

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“Our vision for the future of experiential brand engagements is clear – building memorable customer experiences that are informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients,” said Jeff Geheb, Global CEO of VML Enterprise Solutions. “Together, VML and Kyndryl are breaking down silos, integrating talent and services and ultimately simplifying the path that our customers will take to move from idea to proof of concept and delivery at scale.”

Driving Transformative Experiences Across Industries

Enterprises today are eager to scale beyond proofs of concept and capture the full benefits of AI, yet they face hurdles with data access, regulatory compliance, security, and rising infrastructure costs. To address these challenges, Kyndryl Vital and VML Enterprise Solutions will deploy expert squads, including AI specialists, experience designers, developers, and infrastructure engineers.

• In financial services, the companies plan to use AI agents across Kyndryl’s Agentic AI Framework and WPP Open to orchestrate secure data integration. This will help firms enhance customer intelligence, comply with regulatory requirements, and create more personalized banking experiences.

• In retail, the partnership will support brands in harnessing AI to drive omnichannel commerce, unify customer data systems, and strengthen personalization while ensuring customer data security.

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By uniting back-end enterprise systems with customer-facing platforms, Kyndryl and VML are helping brands accelerate innovation, reduce complexity, and deliver truly human-centered, AI-powered customer experiences. The partnership underscores a shared belief: that the combination of human imagination and advanced technology has the greatest potential to fuel business growth in today’s competitive landscape.

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