The wave signals not just more collaboration but a step ahead for companies looking to increase agent productivity, accelerate onboarding, and deliver better customer satisfaction in real-time.
Why This Matters: A Game-Changer for Real-Time Agent Support
The SoldBy8 designation isn’t just symbolic, it’s strategic. As part of this exclusive category, Creovai’s AI-driven solutions are now fully embedded into the 8x8 ecosystem, making it easier for contact centers to access, deploy, and scale cutting-edge conversational intelligence tools without added integration burdens.
According to Simon Black, COO of Creovai, "Achieving the SoldBy8 milestone is not just a milestone, it's a testimonial to what contact center executives are telling us daily. Agents are placed under tremendous pressure to meet record-breaking customer expectations and then have to navigate a maze of systems, data, and compliance regulations. By natively embedding Creovai's real-time coaching and conversation intelligence into the 8x8 platform, we offer organizations a single-vendor, AI-powered solution that empowers every agent to become an elite performer on day one." Organizations can now realize the benefits of real-time mentoring and smart automation on day one of the first customer interaction, speeding up time to value and doubling CX outcomes across the board.
Creovai technology offers real-time support to agents by leveraging AI to review live conversations and recommend the optimal responses. It also automates routine processes, allowing agents to concentrate on what is most important. The solution has been successful in accelerating agent onboarding through live coaching and support during calls. It also increases operational efficiency by minimizing manual workloads through intelligent automation.
8x8's Vice President of Business Development and Strategic Partnerships, Victor Belfor, underlined the strategic importance of the collaboration: "By uniting 8x8 and Creovai, we enable contact centers to win three ways at once: greater agent productivity, lower operational cost, and scaling customer experience with confidence. Their rapid advancement to the SoldBy8 level illustrates how the 8x8 Technology Partner Ecosystem empowers leading technology partners in the industry to scale rapidly in the platform."
The Big Picture: Easier, More Scalable, Smarter CX:
Contact centers hate working with more than one vendor, bills, and mixed-up user experiences. SoldBy8 was designed to solve these issues. With Creovai now part of SoldBy8, customers have one invoice and contract through 8x8, and one place to go for support for easier setup and faster issue resolution. Integration is seamless and easy to use. This partnership delivers smart, AI-driven CX solutions you can rely on—combining top technology with a trusted platform. Together, they're redefining the future of hassle-free, scalable customer experiences.
Contact centres are turning increasingly to AI to close performance gaps and keep up with what is being demanded by the customer. Per a recent Gartner report, 70% of customer interactions will include emerging technologies like AI and machine learning in 2026, a stunning increase from less than 15% in 2021. Similarly, McKinsey estimates suggest that real-time guidance solutions can increase first call resolution (FCR) by 30% and reduce average handle time (AHT) up to 20%. With figures like these, it's no surprise that organizations are scrambling to implement smarter solutions, and that an all-in-one solution such as 8x8 + Creovai is especially compelling.
A Closer Look at the Creovai Edge
Creovai isn’t new to the CX arena. Known for its conversational intelligence and real-time agent enablement, the company has built a strong reputation among organizations that prioritize personalization and speed. Now, as part of the SoldBy8 program, Creovai’s core capabilities are amplified, thanks to deeper access to 8x8’s unified communication infrastructure and cloud-based CX tools.
Enterprise customers experience real benefits from this technology. New agents become productive much faster, driving faster time-to-value. Real-time coaching enables agents to feel more confident and motivated, decreasing churn. AI-powered insights give managers quicker and smarter decision-making power. And the impact doesn't stop with individual calls — AI aids end-to-end customer experience strategies that can scale with the business.
Unified Platforms for Unified Customer Journeys
The future contact center will not rely on isolated tools or siloed systems. Instead, it will leverage integrated platforms that create seamless customer experiences, from first contact through follow-up feedback. That's exactly where the 8x8–Creovai collaboration thrives.
By adding AI to voice, chat, and digital channels, this alliance helps contact centers provide consistent, excellent service every time. In today’s customer experience world, where loyalty can be won or lost in a single interaction, combining real-time insights with unified technology is essential. Creovai’s promotion to the SoldBy8 tier shows a bigger industry trend. It’s about smart integration, quick responsiveness, and AI-driven innovation. For contact centers that want to transform without added complexity, this collaboration with a clear vision. With easier onboarding, more effective troubleshooting, and smarter operations, the 8x8–Creovai team isn't imagining the future of CX; they're building it.
