Monday, March 02, 2026
Klaviyo, the autonomous B2C CRM platform, has entered into a strategic partnership with Google to accelerate the future of AI-powered, autonomous customer experiences. Through this collaboration, both companies aim to help brands deliver intelligent, real-time interactions that seamlessly guide consumers from product discovery to purchase, customer service, and long-term loyalty.
As customer behavior increasingly shifts toward mobile-first and dynamic digital engagement, brands can no longer rely on static campaigns or rigid customer journeys. Instead, they must adopt adaptive systems that respond instantly to customer intent. Therefore, Klaviyo and Google are combining their strengths—Google’s expertise in search, advertising, AI, and messaging with Klaviyo’s real-time customer data and decision-making capabilities—to create automated experiences that continuously evolve.
“Commerce is entering a phase where software doesn’t just execute tasks, it makes decisions,” said Andrew Bialecki, Co-Founder and Co-CEO of Klaviyo. “Together with Google, we’re expanding how AI and customer data power experiences across commerce, messaging, and real-world interactions, helping brands build loyalty, make buying easier, and retain full ownership of their customer relationships.”
Through deeper product integrations and joint investments across Google’s ecosystem, brands can now unify discovery, engagement, and service into a continuous experience. Notably, intent signals captured across Google platforms can directly inform personalized actions within Klaviyo. Each interaction feeds into a centralized customer profile, enabling smarter engagement over time.
These capabilities are powered by the Klaviyo Data Platform, which processes 3.4 billion daily customer interactions across more than 8 billion profiles. As a result, brands gain real-time insights across behavioral, purchase, and customer data to optimize every touchpoint.
“Google views Klaviyo as a key marketing player in this new era of agentic commerce,” said Stephen Brough, Global GTM Head, RCS for Business. “This deepened collaboration across our two companies and product lines will help Google bring real-time customer intelligence to every touchpoint a consumer has - from ads to AI.”
Currently, several integrations are already live. These include Google Ads integration for enhanced targeting and personalization, BigQuery integration for enterprise-level data activation, and Nano Banana integration that empowers marketers to generate on-brand content using Klaviyo’s Remix AI image editor.
Additionally, RCS for Business is emerging as a transformative channel, allowing brands to create conversational, media-rich customer experiences directly within mobile messaging. Klaviyo is among the first globally to introduce Google Search-to-RCS experiences, enabling consumers to initiate conversations with AI-powered customer agents. This feature is now available in a limited pilot.
“RCS for Business allows us to show up in a way that actually reflects the POPFLEX brand - personal, interactive, and intentional,” said Jen-Ai Notman, Vice President of Marketing at POPFLEX. “As the customer journey becomes increasingly mobile, messaging isn’t just a re-engagement tool anymore. It’s becoming a true storefront - a place where discovery, connection, and conversion can all happen seamlessly.”
With this partnership, Klaviyo and Google are clearly shaping the next phase of intelligent, autonomous commerce experiences.
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