Friday, February 27, 2026
Applevel, a Latino-founded startup specializing in WhatsApp integration with GoHighLevel CRM and OpenAI, has announced that it has reached a reported valuation of $40 million. According to the company, this milestone reflects strong adoption among businesses that rely on WhatsApp as a primary channel for sales, marketing, and customer communication.
As more companies shift toward messaging-first engagement strategies, many struggle to manage customer conversations that happen outside their CRM systems. Recognizing this gap, Applevel developed a solution that directly connects WhatsApp to the GoHighLevel CRM platform. As a result, sales and support teams can centralize conversations, preserve complete message histories, and streamline follow-ups directly within their existing workflows. Consequently, businesses gain better visibility, improved organization, and enhanced operational efficiency.
Rather than forcing teams to switch between multiple tools, Applevel integrates WhatsApp interactions seamlessly into the CRM environment. This integration ensures that communication remains structured, trackable, and aligned with broader sales processes. In addition, by incorporating OpenAI capabilities, the platform enhances automation and intelligent responses, further supporting productivity and scalability.
“WhatsApp plays a central role in how businesses communicate with customers; our focus has been on helping teams manage those conversations within their CRM systems in a structured and consistent way.”— Vittoria Melloni, CEO of Applevel.
The company reports steady expansion across international markets. Currently, Applevel supports more than 4,500 active users and has partnered with over 1,200 marketing agencies through strategic alliances. Notably, approximately 85% of new customers reportedly come through agency referrals, highlighting strong partner-driven growth.
Moreover, Applevel has expanded its footprint across Spain, Mexico, the United States, and several Latin American countries, where WhatsApp remains a dominant communication channel for businesses. Today, the platform operates in more than 36 countries, demonstrating its growing global presence.
Beyond product capabilities, Applevel emphasizes its operational support model as a key differentiator. The company provides 24/7 customer support, with an average response time of approximately seven minutes. This rapid assistance ensures that users can resolve issues quickly and maintain seamless communication workflows.
Overall, Applevel’s reported valuation and expanding user base signal increasing demand for integrated messaging and CRM solutions. By bridging WhatsApp, GoHighLevel, and OpenAI within a unified platform, the company continues to position itself at the intersection of conversational commerce and intelligent CRM automation.
To join our expert panel discussions, reach out to info@intentamplify.com
Recommended News
Tags:
TMT ID and netnumber form a strategic partnership to enhance global mobile fraud prevention by combining telecom intelligence and real-time fraud signals.
