Just Eat Takeaway Launches AI Voice Assistant in UK

Launching first in the UK, Just Eat Takeaway.com has introduced a new AI-powered voice assistant designed to transform how customers discover and order products on its platform. Rather than navigating traditional menus or filters, customers can now engage in a natural conversation to explore new cuisines, restaurants, and dishes, as well as retail, pharmacy, and beauty offerings. This conversational approach removes friction from the browsing experience and significantly speeds up the order placement process.

The voice assistant is powered by advanced artificial intelligence that evaluates user intent through natural conversation. By focusing on how people actually speak, the assistant is designed to deliver meaningful and relevant responses that feel intuitive rather than transactional. Whether a customer makes a precise request or speaks in a more casual, free-flowing stream of thoughts, the assistant aims to interpret intent accurately and guide them toward the right options.

Built with flexibility in mind, the assistant is capable of processing intent in dozens of languages, ensuring accessibility for a wide and diverse user base. This multilingual capability reflects Just Eat Takeaway.com’s global footprint and its ambition to offer a consistent, high-quality experience across markets. The conversational interface also allows customers to discover new options they may not have actively searched for, turning ordering into a more personalised and engaging journey.

Following its initial launch in the UK, Just Eat Takeaway.com plans a broader international rollout in 2026. The phased approach allows the company to refine the experience while preparing to scale conversational ordering across additional regions. The expansion signals a long-term commitment to embedding AI more deeply into everyday customer interactions.

According to Mert Öztekin, Chief Technology Officer at Just Eat Takeaway.com, innovation remains a central focus as the company continues to enhance the ordering journey for millions of customers worldwide. He described the custom-built conversational assistant as a major step forward, helping make the service more intuitive and accessible by aligning with how customers naturally communicate.

Öztekin also emphasized that AI plays a broader role across the company’s ecosystem. From enabling intuitive customer personalisation and supporting partner success to driving smarter logistics, automation is being embedded into every interaction. By harnessing AI across its network, Just Eat Takeaway.com aims to deliver a seamless, efficient experience that creates tangible value for customers, partners, and the business as a whole.

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