Five Guys Expands AI Voice Ordering with SoundHound

SoundHound AI, a global leader in voice and conversational AI, has announced the expansion of its partnership with Five Guys, reinforcing a collaboration that continues to reshape the restaurant ordering experience. The renewed agreement builds on the success of SoundHound’s AI-powered ordering agents, which have already handled well over one million customer interactions for the brand.

Five Guys currently offers AI-driven voice ordering across hundreds of locations, and under the expanded relationship, franchisees will have the option to roll out even more AI-powered capabilities. The move reflects Five Guys’ focus on meeting modern customer expectations while supporting operational efficiency at the restaurant level.

By leveraging SoundHound’s voice AI technology, Five Guys is able to answer 100% of incoming phone orders, even during peak hours. This eliminates missed calls and long wait times, allowing guests to place orders quickly and accurately. For restaurant staff, the technology reduces interruptions, enabling employees to stay focused on food preparation, in-store service, and delivering a high-quality guest experience.

According to Five Guys leadership, innovation remains central to how the brand approaches customer experience. The ability to offer franchisees a dependable ordering solution that performs reliably during the busiest periods has had a measurable impact on both customers and team members.

SoundHound’s voice AI is trained on Five Guys’ full menu and designed to understand natural human speech, allowing customers to order just as they would when speaking to a person. Beyond order-taking, the AI can answer menu-related questions, share details on promotions, and handle common inquiries such as store hours, parking availability, allergens, and other frequently asked questions.

SoundHound executives describe Five Guys as a forward-thinking partner that continues to raise the standard for restaurant ordering experiences. Through this expanded collaboration, both companies aim to further enhance convenience for guests while improving day-to-day operations for restaurant teams.

•   Raymond James Launches Rai, Its Proprietary AI Operations Agent
•   Purple Launches Engage to Turn WiFi Visitors into Loyal Customers
•   Gulf States Selects insured.io for Digital CX Upgrade