Hyro, the leader in responsible AI agents for healthcare, today unveiled Proactive Px™, their outbound patient experience platform. The platform includes a free component designed to help health systems navigate anticipated coverage disruptions caused by The One Big Beautiful Bill Act (OBBBA). With Proactive Px™, healthcare organizations can move beyond reactive contact center calls, proactively engaging patients through AI-powered outbound voice and SMS agents. These agents deliver quick, convenient access to care, including appointment and referral reminders, billing support, and prescription management driving operational efficiency, better patient outcomes, and maximized revenue.
At the heart of the launch is Hyro’s ARMR™ Outreach, a solution built to help healthcare organizations stay ahead of coverage changes. As part of the rollout, Hyro is providing a complimentary AI agent, ARMR™ (ACA Re-Enrollment & Medicaid Redetermination), to health systems across the U.S. Starting in November 2025, OBBBA is expected to trigger one of the largest coverage disruptions in over a decade. Up to 10 million Americans could lose health insurance, including 7.5 million Medicaid enrollees and 2 million ACA marketplace members, while millions more may face higher premiums and more frequent eligibility checks.
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The financial impact on health systems is projected to be substantial, with $204 billion in uncompensated care over the next decade, including $63 billion in direct hospital costs. Rural providers are expected to face the most severe challenges. Without proactive measures, patients may experience treatment interruptions, delayed care, worsening chronic conditions, and significant financial strain.
Hyro’s ARMR™ Outreach is already in use with existing clients to ensure patients stay informed and insured while maintaining care continuity. Health systems can automate workflows around ACA and Medicaid changes, sending targeted messages and calls to patients at risk of coverage disruption or needing re-enrollment. The infrastructure and onboarding are provided at no cost, with clients covering only third-party API calls, ensuring broad accessibility and sustainability.
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"When the world faced the COVID-19 pandemic in 2020, we created AI chat and voice agents to alleviate stress on health systems and their staff," said Israel Krush, CEO & Co-Founder at Hyro. "Now, we are again raising our hands at Hyro to do what we do best – help healthcare organizations and patients. Proactive Px represents a massive leap forward in connecting patients with providers and advancing access to care on multiple channels. ARMR Outreach sets the tone with a complimentary agent that proactively tackles communication around coverage disruption and inspires action on behalf of patients, a challenge health systems are now scrambling to solve."
Proactive Px™ signifies a modern shift in healthcare communications, integrating outbound AI voice and SMS agents to simplify access to critical digital services. By embedding Hyro’s outbound skills into existing workflows including automated calls and messages for appointment management, prescription handling, billing inquiries, and more health systems enhance the patient journey while boosting operational capacity. Built on the same core technology that powers Hyro’s inbound contact centers, Proactive Px™ features deep interoperability with EHR systems like Epic, robust AI safeguards, and workflows specifically designed for healthcare providers using Hyro’s proprietary SLM (Small Language Model). With an easy-to-use campaign manager built right in, organizations can effortlessly plan, launch, and track their outreach efforts. Plus, advanced analytics provide real-time insights into how well those efforts are connecting and performing.
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