Elite Supplements Chooses Coveo AI for Commerce Success

Coveo, a global leader in AI-powered relevance technology, announced some exciting news: Elite Supplements, one of Australia’s fastest-growing supplement lifestyle brands, has chosen the Coveo AI-Relevance™ Platform to supercharge their next-generation Shopify store. This new setup will help Elite Supplements create truly personalized online experiences for health-conscious customers right when the brand is growing fast and looking to connect with more people in meaningful ways.

Elite Supplements has earned its reputation by helping customers reach their best with expert advice, great prices, and cutting-edge products. Now, by using Coveo’s smart AI technology designed specifically for commerce and seamlessly integrated with Shopify, they’re able to offer faster, more accurate, and personalized search results all while keeping the familiar, trusted experience their customers love.

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"Elite's promise is 'Beyond Your Best' and that also extends to our digital experience," said Johan Nyberg, Chief Digital & Ecommerce Officer at Elite Supplements. "The Coveo AI Relevance platform gives us the semantic search, vector-based relevance, merchandising control and real-time learning we need to serve every customer the right product, flavour and size faster than ever."

Peter Curran, General Manager of Commerce at Coveo, emphasized the impact of this partnership: "High-growth retailers such as Elite Supplements are constantly raising the bar for commerce experiences. By combining Coveo's innovative agentic SEO solution with Shopify's enterprise storefront and flexible checkout, we will provide the capabilities to help Elite support the unique and complex way their customers want to search such as by ingredient, by health concern, and many other ways."

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James Johnson, Enterprise Leader for Australia and New Zealand at Shopify, added: "Creating a hyper-personalised customer experience is crucial to succeed in today's competitive market. We're proud to work with Elite Supplements to help them rapidly capture market share with a platform and services that are engineered for speed, customization, reliability, and security - that delivers a better shopping experience for their consumers, wherever they shop."

Alexander Mahr, Managing Director of Coveo APAC, further highlighted the value of embracing AI relevance early: "We know brands that embrace relevance early reap outsized returns. Elite Supplements now joins the ranks of leading global companies who will move at the speed of possible with AI-powered discovery."

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This collaboration marks a significant milestone for Elite Supplements as it continues to expand its global presence. By integrating Coveo’s AI-Relevance™ platform with Shopify’s enterprise capabilities, the company is positioned to set a new benchmark in delivering personalized, efficient, and innovative customer experiences across digital commerce.

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