LexisNexis® Risk Solutions has introduced a new AI-powered identity management platform designed specifically for healthcare organizations. With this launch, the company aims to help providers, insurers, and healthcare systems accurately verify identities, unify fragmented patient records, and strengthen protection against fraud. As healthcare continues its rapid digital transformation, the platform enables organizations to manage patient and member identities more efficiently across the entire care journey.
Notably, the platform combines advanced identity verification, identity resolution, and profile enrichment capabilities. As a result, healthcare organizations can reduce duplicate records, enhance data accuracy, and build more complete patient profiles. Furthermore, the platform integrates social, behavioral, and external insights, allowing organizations to deliver more personalized and secure healthcare experiences. Consequently, healthcare providers can improve operational efficiency while also reducing administrative risk.
"As digital access expands and fraud tactics become more sophisticated, identity management must be a core priority across healthcare," said Adam Mariano, SVP and general manager of healthcare, LexisNexis Risk Solutions. "Our identity management platform leverages our best-in-class identity solutions to help healthcare organizations stay ahead of AI-driven threats while creating more complete, trusted patient and member profiles that support more efficient operations, stronger engagement and improved outcomes."
Addressing Healthcare’s Growing Identity Challenges
As healthcare services increasingly move online through digital enrollment, telehealth, and self-service portals, organizations face growing pressure to balance accessibility with security. However, many healthcare providers continue to struggle with disconnected patient data, manual identity verification workflows, and incomplete records. In many cases, organizations add extra security steps to prevent fraud, but these measures often create unnecessary friction for legitimate users.
To address these challenges, LexisNexis Risk Solutions designed its platform to simplify identity management while maintaining high levels of security. For example, the platform helps healthcare organizations streamline patient enrollment, eliminate duplicate records across multiple systems, and accelerate registration and claims processing. Additionally, it continuously updates patient profiles with current contact information and relevant behavioral insights, ensuring more accurate and reliable identity data.
Moreover, by linking external intelligence to internal healthcare systems, the platform enables providers to improve outreach, strengthen patient engagement, and enhance care coordination. At the same time, automation reduces manual workloads, allowing staff to focus on higher-value tasks and patient care.
AI-Driven Protection Against Modern Fraud Threats
As fraudsters increasingly use generative AI and deepfake technologies to create realistic fake identities, traditional identity verification methods have become less effective. Therefore, healthcare organizations must adopt advanced, AI-powered solutions to safeguard sensitive data and maintain trust.
To combat these evolving threats, the platform incorporates LexisNexis® IDVerse®, an advanced identity verification solution that uses biometric authentication, artificial intelligence, and deep neural networks. This technology enables healthcare providers to quickly and securely verify identities while maintaining a seamless digital experience for patients and members.
"IDVerse offers a more sophisticated level of authentication when identity fraud can have significant consequences such as registering a new account, processing high-value transactions or accessing sensitive information," said Kim Brown, vice president of product management for insurance and healthcare identity solutions, LexisNexis Risk Solutions. "By integrating automated identity verification directly into healthcare environments, organizations can detect deepfakes, reduce fraud risk, improve efficiency and say 'yes' with confidence to deliver a secure, intuitive experience for consumers."
Ultimately, with this new AI-powered identity management platform, LexisNexis Risk Solutions strengthens healthcare organizations’ ability to protect patient data, reduce fraud, and improve digital healthcare experiences. As digital healthcare adoption accelerates worldwide, solutions like this will play a critical role in ensuring secure, efficient, and patient-centered identity management.
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