Monday, September 29, 2025
Hawk by Azerion, the leading omnichannel advertising platform under the Azerion Group, has strengthened its collaboration with Adsquare, a global leader in location intelligence. The partnership now extends to key international markets, including the United States, Latin America, the Middle East, and several new European countries.
With this expansion, advertisers gain access to richer audience data segments and enhanced precision in targeting across multiple regions. Brands can now tap into omnichannel measurement solutions spanning digital out-of-home (DOOH), mobile, and audio while benefiting from advanced audience insights and campaign attribution capabilities.
A key milestone of this collaboration is the integration of Adsquare’s data solutions directly into the Azerion Data Marketplace. This move significantly bolsters the platform’s value, aligning with Azerion’s ongoing mission to expand its network of high-quality data partners in the weeks ahead.
The partnership highlights a shared vision of omnichannel excellence, ensuring advertisers enjoy consistency in precision, transparency, and performance across geographies and channels. With seamless activation of campaigns across mobile, DOOH, and audio, brands can now leverage:
Audience targeting – Access global, high-quality, location-based, and behavioral audience segments.
Omnichannel measurement (DTS) – Cross-channel tracking of footfall, exposure, and impact across DOOH, mobile, and audio.
Insights and attribution – Real-time, actionable intelligence to optimize campaigns and drive measurable results.
This collaboration marks another step toward building one of the most versatile and comprehensive data ecosystems in the advertising industry.
"Our extended partnership with Adsquare allows us to deliver a truly global omnichannel solution," said Mehdi Aroussi, senior director, global partnerships at Azerion. "Whether our clients are activating campaigns in Europe, the US, the Middle East, or Latin America, they will now benefit from the same premium standards of audience targeting, real-time insights, and holistic measurement across all channels."
"As advertisers demand more measurable outcomes across channels and geographies, our expanded partnership with Azerion ensures that location intelligence becomes a core driver of performance everywhere," added Maria Botelho, VP global partnerships at Adsquare. "By combining Adsquare’s global audience and measurement solutions with Azerion’s omnichannel platform, we’re enabling brands to plan, buy, and validate campaigns with confidence at scale."
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