C&A Enhances Omnichannel Logistics Through Nedap Partnership

C&A, a major European fashion chain, has teamed up with Nedap—a top expert in real-time item tracking tech—to streamline its omnichannel supply chain and boost store performance. This smart partnership lets C&A tap into Nedap's Inventory Engine for instant stock insights, powering up their Click & Collect (buy online, pick up in-store) service like never before. As retail continues to evolve toward integrated digital and physical experiences, accurate inventory tracking has become essential for delivering seamless customer service.

With over 1,300 stores spread across Europe, C&A leans on seamless omnichannel options to keep up with what today's shoppers demand. One of its key offerings, Click & Collect, allows customers to purchase items online and pick them up at nearby stores. However, managing inventory across multiple locations and channels can create operational challenges. For example, store teams may accidentally count items that customers have already reserved online if inventory systems do not accurately update product status. Consequently, such discrepancies can lead to confusion, delays, and reduced customer satisfaction.

To address this issue, C&A introduced Nedap’s Inventory Engine within its e-commerce warehouse infrastructure. The system uses RFID-enabled scanning points at dispatch areas to automatically detect outgoing products and assign the correct fulfillment status. As soon as items leave the warehouse, the system updates their status in real time. Therefore, reserved products no longer appear in store inventory counts, preventing errors and ensuring more accurate stock visibility across locations.

Moreover, this real-time synchronization improves operational efficiency for both logistics and store teams. By eliminating manual adjustments and reducing inventory miscounts, C&A can ensure smoother store operations and faster order fulfillment. At the same time, the improved accuracy allows employees to focus on delivering better in-store customer experiences rather than resolving stock inconsistencies.

Additionally, Nedap’s technology provides a scalable foundation that supports C&A’s long-term omnichannel growth strategy. The plug-and-play RFID hardware enables quick deployment without requiring complicated system integrations. As a result, C&A can implement the solution efficiently while maintaining existing workflows. This flexibility ensures that the retailer remains agile and prepared for future expansion and increased digital demand.

Tom Vieweger, RFID Business Expert at Nedap, said:

“In modern retail, inventory is dynamic and constantly changing. Retailers need an architecture that reflects real-time availability, including items reserved for e-commerce pickups. Nedap’s Inventory Engine provides this real-time item-level view, enabling C&A to reduce complexity, fulfill online orders confidently, and deliver the seamless shopping experience consumers expect.”

This partnership underscores C&A's drive to upgrade its retail setup with cutting-edge tech. By integrating real-time inventory tracking and automation, the retailer can improve accuracy, streamline logistics, and deliver a more reliable omnichannel shopping experience. As consumer expectations continue to rise, solutions like Nedap’s Inventory Engine will play a critical role in helping retailers remain competitive and efficient.

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