Alloy.ai and LiftLab Unite to Measure Omni-Channel ROAS

Alloy.ai, a leading AI and data solution for consumer brands, and Liftlab, a leader in full-funnel media planning, announced a strategic partnership to help consumer brands accurately understand the return on their marketing investment across both digital and retail channels.

Historically, consumer brands have struggled with tying advertising spend to in-store performance. With this new partnership, brands can immediately understand marketing performance and incremental return on ad spend (ROAS) down to the SKU / retailer / location level in real-time.

"Understanding the return on every marketing dollar is essential for consumer brands," said Joel Beal, CEO and co-founder at Alloy.ai. "By pairing Alloy.ai's real-time retail POS data with LiftLab's measurement capabilities, we're excited to help brands get a clearer, more accurate view of how their marketing efforts drive retail sales."

Through the new partnership, Alloy.ai automatically collects, harmonizes, and delivers item- and store-level retail POS data from retailers across the country. LiftLab automatically ingests that data alongside a brand's full marketing mix - digital, radio, TV, print, and retail/trade activation. Consumer brands, for the first time, receive a single, accurate view of marketing effectiveness, tying spend to both e-commerce and brick-and-mortar performance.

"Brands with significant wholesale revenue have long struggled to connect paid media investments to real commercial outcomes," said John Wallace, founder and CEO at LiftLab. "LiftLab levels the playing field by measuring performance across both direct-to-consumer and wholesale channels - reflecting how consumers actually buy: discovering a brand through advertising and purchasing wherever they choose. Our partnership with Alloy.ai extends that visibility even further, enabling brands to accurately quantify the true impact of every marketing dollar across their full business."

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Source – newswire