Monday, December 22, 2025
Asiacell, Iraq’s leading telecommunications and digital services provider, has announced a strategic partnership with Evam, a global pioneer in real-time customer engagement and journey orchestration. The partnership will enable Asiacell to deploy evamX, Evam’s advanced AI-driven engagement platform, to deliver hyper-personalized customer experiences across all digital and traditional interaction channels throughout Iraq.
The collaboration marks a major milestone in Asiacell’s digital transformation strategy, reinforcing its mission to enhance customer experience through intelligent automation and real-time analytics. By leveraging the capabilities of evamX, Asiacell’s marketing and CX teams can act on live customer behavior, enabling dynamic, context-aware messaging and seamlessly orchestrated engagement journeys that strengthen loyalty and increase customer lifetime value.
Powered by Evam’s real-time decisioning engine, evamX allows Asiacell to centralize channel management, unify customer data, and automate personalized communication at scale. The platform combines machine learning, real-time event processing, and predictive analytics to ensure every interaction is relevant, timely, and aligned with each customer’s needs and preferences. This innovation positions Asiacell as a regional leader in next-generation customer engagement technology within the Middle East telecom sector.
Real-time, AI-powered personalization across digital and offline touchpoints
Unified platform for journey orchestration across SMS, app, web, email, and call center channels
Data-driven, context-rich decision-making and faster campaign execution
Enhanced loyalty and customer satisfaction through meaningful, responsive engagement
Strengthening of Iraq’s digital economy and telecom innovation landscape
Chra Hussain, Chief Commercial Officer of Asiacell, emphasized the significance of the collaboration:
“At Asiacell, innovation is central to how we serve our customers and shape Iraq’s digital future. Partnering with Evam allows us to transform millions of daily interactions into meaningful real-time experiences powered by AI and data. We are committed to ensuring that every customer engagement is personalized, relevant, and delivered in the right moment.”
Doruk Mutlu, CEO of Evam, praised the partnership’s strategic impact:
“We are thrilled to welcome Asiacell to the Evam ecosystem. This collaboration highlights the growing momentum among telecom operators in the region adopting real-time engagement technologies. Asiacell’s visionary approach aligns perfectly with our mission to help global brands act instantly on customer signals and convert every interaction into a growth opportunity.”
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