Saturday, February 21, 2026
8x8, Inc., a global leader in integrated customer experience (CX) platforms, has officially opened nominations for its 8x8 CX Champions Fantasy Team, a unique recognition initiative that shines a spotlight on the professionals driving exceptional customer interactions. The program celebrates the unsung heroes those who consistently go above and beyond to deliver seamless service, enhance operations, and create memorable customer moments.
Every month, 8x8 will highlight one outstanding CX Champion, recognizing individuals across various industries who ensure smooth experiences for customers. These include IT leaders protecting infrastructure, frontline agents managing critical interactions, and support teams working tirelessly behind the scenes. While their contributions often go unnoticed, their efforts play a crucial role in shaping customer loyalty and brand reputation.
Through this initiative, organizations and individuals now have the chance to honor their peers, colleagues, or industry leaders by nominating them for this recognition. The program goes beyond acknowledgment it creates a platform for showcasing the real people who power customer success stories.
Drawing inspiration from 8x8’s sponsorship with Southampton Football Club, each monthly CX Champion will receive tickets to a home game. Winners will not only enjoy the matchday experience but also see their face featured on the big screen at St. Mary’s Stadium, turning recognition into a moment of pride and celebration.
In the modern business environment, delivering exceptional customer experiences is no longer optional it is a strategic priority. Brands that consistently offer reliable, empathetic, and seamless customer journeys foster deeper relationships and long-term growth. However, the professionals ensuring these experiences from IT teams to marketing and communications experts rarely get the visibility they deserve. 8x8’s program aims to change that narrative by putting these champions front and center.
“This is a bit of fun with serious undertones because without great CX you’re nothing,” said Jamie Snaddon, GVP, Managing Director of EMEA at 8x8, Inc. “For example, the way we see it is that your CIO is like a goalkeeper – they’re the last line of defence, while an IT manager is more like a winger – fast, agile, and keeping the operation moving, running up and down the flanks. Both are essential, they just have different roles."
Nominations are now open for colleagues, partners, customers, or leaders who embody the values of a CX Champion. Eligible nominees can come from both technical and non-technical backgrounds, including roles in IT, marketing, communications, and customer support.
Winners of the CX Champions Fantasy Team will:
Be officially named as part of the team lineup
Attend a Southampton FC home game as special guests
Receive exclusive merchandise and recognition at the stadium
Nominations will remain open until May 2026, with winners announced each month throughout the English football season.
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