Thursday, January 15, 2026
8x8, Inc., a global provider of business communications platforms, has strengthened its presence in the Asia-Pacific (APAC) market by acquiring Maven Lab, a Singapore-based specialist in mobile marketing and enterprise messaging. Through this acquisition, 8x8 moves faster toward its goal of delivering complete, end-to-end customer engagement solutions across the region, while also expanding its locally built messaging and automation capabilities.
As enterprises and public-sector organizations across APAC increasingly demand secure, high-volume communication with regional relevance, this move allows 8x8 to meet those expectations more effectively. In addition, the acquisition enhances support for organizations that require compliance with local regulations, language preferences, and infrastructure needs, all while operating at scale.
Explaining the value of the acquisition, Sylvain Chaperon, General Manager of CPaaS at 8x8, said:
“Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly,” said Sylvain Chaperon, General Manager, CPaaS at 8x8, Inc. “Together, we will expand our ability to help APAC organizations run secure, high-volume customer communications across more channels, with expanded regional coverage and support.”
A key part of this integration involves incorporating Moobidesk, Maven Lab’s cloud-based customer engagement and messaging platform, into the broader 8x8 Platform for CX. As a result, organizations will gain access to a more unified and scalable solution that supports enterprise messaging while enabling smoother interactions across multiple digital channels.
Furthermore, the combined engineering and product teams will assess new enhancements designed to deliver richer engagement experiences, smarter automation, and support for emerging communication channels. Consequently, businesses operating in sectors such as financial services, eCommerce, healthcare, logistics, and travel can expect faster, more consistent, and better-governed customer communications.
From Maven Lab’s perspective, the partnership opens the door to broader innovation and wider reach. Hiew Wee Soon, Co-Founder and CEO of Maven Lab, explained the long-term vision:
“Joining forces with 8x8 is a step-change for what our customers can do next,” said Hiew Wee Soon, Co-Founder and CEO at Maven Lab. “We are bringing Singapore-built messaging and engagement capabilities together with 8x8’s global scale, security, and CPaaS expertise so organizations across Southeast Asia and beyond can launch richer customer journeys faster, automate more intelligently, and communicate with greater reliability. And it sets a clear direction for a more unified platform that helps enterprises move from sending messages to orchestrating end-to-end customer engagement.”
Maven Lab’s solutions already support millions of customer interactions every year across healthcare, media, and transportation sectors. Therefore, by joining 8x8’s global infrastructure and compliance framework, customers are expected to benefit from higher reliability, improved data protection, and stronger security.
In addition, organizations will gain access to advanced fraud prevention and authentication tools offered by 8x8, helping safeguard sensitive communications while maintaining performance at scale. Over time, this combination of local expertise and global enterprise capabilities will enable more sophisticated automation and omnichannel engagement strategies throughout the region.
Overall, the acquisition signals 8x8’s commitment to investing in regional innovation while delivering enterprise-grade CX solutions. By blending Maven Lab’s APAC-native messaging platforms with 8x8’s global CPaaS ecosystem, the company positions itself to support businesses that want to move beyond basic notifications and toward fully orchestrated customer engagement journeys.
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