Thursday, January 15, 2026
CapStone Holdings Inc. has officially acquired Structurely, a move that strengthens CapStone’s position in the rapidly growing AI-driven sales automation market. The acquisition reflects CapStone Holdings’ long-term strategy of investing in scalable technology platforms with durable competitive advantages, while also positioning Structurely for accelerated expansion as AI becomes central to modern revenue operations.
Founded nearly a decade ago, Structurely has built its reputation by developing conversational AI specifically designed for real estate and mortgage organizations—two industries where speed, accuracy, and natural human-like engagement directly impact revenue outcomes. Notably, the company began investing in conversational AI well before generative AI gained mainstream traction, allowing it to establish a strong technical and data foundation early in the market’s evolution.
Today, Structurely operates as a full-stack AI telephony and agentic workflow platform. Its infrastructure integrates voice, text messaging, decision logic, and CRM connectivity into a single system built to automate and optimize early-stage sales engagement. Unlike many AI solutions that function as surface-level add-ons, Structurely’s infrastructure-first approach has created a multi-year technology and data advantage that is difficult for new entrants to replicate.
Over the past nine years, Structurely’s platform has powered more than 13 million AI-driven conversations and generated over 75 million AI-based messages. These capabilities are supported by more than 5.5 million human-labeled transcripts used to train and refine its models. As a result, the platform consistently delivers strong lead qualification outcomes, achieving average qualification rates between 14% and 31%, depending on market conditions and specific use cases.
CapStone Holdings’ acquisition also aligns with broader industry momentum. According to Grand View Research, the global AI-in-sales market reached approximately $24.6 billion in 2024 and is expected to grow at a compound annual growth rate of more than 22% through 2033. This growth is being fueled by enterprise demand for automation, operational efficiency, and improved customer engagement.
“CapStone Holdings’ decision to acquire Structurely is driven by fundamentals,” said Corey Welch, a partner in the acquisition and an accomplished professional in the mortgage industry. “This is a company that has quietly built real AI infrastructure in one of the most demanding sales environments. The depth of data, the maturity of the platform, and the performance history create a rare foundation. Our focus as owners is disciplined execution—continuing to invest in the product, strengthening enterprise trust through experienced lending industry leadership, and helping Structurely compound its advantage as AI becomes core infrastructure for modern revenue teams.”
Welch previously served as a vice president at Rapid Finance and as a senior director at Quicken Loans.
“Structurely has spent years building real infrastructure, training AI on real conversations, and delivering measurable performance in demanding sales environments,” said Keith J. Stone, founder and chairman of CapStone Holdings. “This is not an experimental platform. It’s a company with a meaningful data moat, a significant head start, and technology that is already creating value for customers. We believe Structurely is well positioned to play a leading role as AI becomes foundational to modern revenue operations.”
Under CapStone Holdings’ ownership, Structurely will prioritize expanding its product roadmap, accelerating platform innovation, and reinforcing its role as a core infrastructure provider for AI-powered sales operations. CapStone plans to continue investing in technology development, strategic partnerships, and operational scale, while maintaining Structurely’s customer-first philosophy.
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