Walmart Connect Mexico Boosts Omnichannel Media with AppsFlyer

AppsFlyer has announced a new collaboration with Walmart Connect Mexico, one of LATAM’s most influential retail media networks. The partnership aims to elevate Walmart’s omnichannel retail media capabilities, offering brand advertisers enhanced data collaboration and stronger campaign activation.

With this initiative, Walmart Connect Mexico is utilizing AppsFlyer’s Data Collaboration Requirements (DCR) solution to enable secure, privacy-first data sharing with its brand partners. As a result, companies can now build custom target audiences and activate them across the retailer’s existing advertising platforms.

This partnership brings together Walmart Connect Mexico’s wide customer reach and rich commerce data with AppsFlyer’s cutting-edge, privacy-safe technology. Together, they empower advertisers to drive more measurable performance across Walmart’s growing retail media ecosystem.

The new platform allows Walmart Connect Mexico and its partners to merge first-party data to form precise audience segments. These can then be activated on Walmart’s media platforms, including Walmart DSP and its Social Commerce channels. With AppsFlyer’s secure clean room technology, brand partners retain full control and privacy protection over their sensitive data.

"The flexibility and scale that AppsFlyer's platform provides set a new beginning for our data collaboration efforts, enabling us to open a new chapter in Brand-Agency-Retail data collaboration relationship in order to boost media outcomes," said Jonatan Fasano, Business Development Director at Walmart Connect Mexico. "This solution empowers us to work more effectively with our brand partners while maintaining the highest standards of privacy and data security."

"Walmart Connect Mexico represents the future of retail media, where rich commerce data meets sophisticated collaboration tools to drive real business outcomes," said Tami Harrigan, VP Business Development, Data Collaboration Platform at AppsFlyer. "With our Data Collaboration Platform, Walmart Connect Mexico is enabling its brand partners to unlock new levels of precision and performance, supported by streamlined integrations that reduce complexity across the board."

Additionally, the collaboration enhances Walmart Connect Mexico’s identity resolution by integrating ID5 technology. This upgrade improves match rates, expands access to identifiers, and strengthens campaign performance across partner channels. AppsFlyer will oversee the technical aspects of the integration, simplifying operations for brand advertisers.

"ID5’s partnership with Walmart Connect Mexico and AppsFlyer demonstrates our commitment to solving complex identity challenges in a privacy-first way. This collaboration empowers brand partners to reach audiences more effectively while supporting a transparent approach to addressability that strengthens the open digital ecosystem," said Mathieu Roche, CEO & Co-founder, ID5.

Overall, this partnership marks an important milestone in the evolution of retail media in Mexico—advancing data-driven marketing while maintaining strict consumer privacy standards.

To join our expert panel discussions, reach out to sudipto@intentamplify.com

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