Vodafone Idea & TCS Boost Partnership with AI Customer Platform

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, has deepened its collaboration with Vodafone Idea (Vi) to overhaul the telecom company’s business support system (BSS). This initiative will be powered by an AI-driven, future-ready platform designed to transform customer experiences and strengthen Vi’s digital ecosystem.

The renewed five-year partnership is focused on accelerating Vi’s digital transformation journey by embedding advanced intelligence, automation, personalization, and agility into its operations. This move will not only streamline Vi’s internal processes but also speed up the rollout of innovative products and services to customers.

Central to this transformation are two of TCS’ flagship platforms—TCS HOBS™ and TCS TwinX™. TCS HOBS™ will act as the digital backbone, providing agility, seamless integration, and stability across all customer touchpoints. Meanwhile, TCS TwinX™, powered by artificial intelligence and machine learning, will enable Vi to run scenario simulations, leverage real-time data insights, and create hyper-personalized customer interactions. Together, these technologies are expected to ensure faster service delivery, resilient system performance, and the flexibility to adapt to ever-changing customer demands.

Jagbir Singh, Chief Technology Officer of Vodafone Idea Limited, emphasized the significance of this milestone, stating:
“This collaboration marks a turning point in our journey to redefine digital customer experience. By modernizing our BSS with AI-driven innovations, Vi is setting new benchmarks for delivering smarter, faster, and more personalized services, while strengthening our focus on operational excellence and innovation.”

TCS brings more than 25 years of domain expertise in the Communications, Media, and Information Services (CMI) sector. With operations spanning 45 countries and services catering to over a billion subscribers globally, TCS has built a strong reputation in telecom transformation through modernization, OSS, networks, IT, and end-to-end operational support.

Highlighting the depth of the partnership, Ujjwal Mathur, President & Country Head – India Business at TCS, said:
“Our engagement with Vodafone Idea is built on a 15-year foundation of trust and collaboration. With TCS HOBS™ and TwinX™, we are enabling Vi to unlock AI-driven transformation across customer engagement and operations. This initiative reinforces our commitment to innovation and growth in India’s telecom sector.”

This strategic collaboration not only strengthens Vi’s ability to serve its customers with efficiency and personalization but also reflects TCS’ broader vision of building solutions that are “Made in India, for India, and for the World.” By combining innovation with sustainability, security, and sovereignty, the partnership is set to drive competitiveness and digital growth across the telecom sector.

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