Upland Software Launches BA Insight AI Search Platform

The BA Insight Platform brings together several core capabilities, including SmartHub, ConnectivityHub, AutoClassifier, Smart Preview, and a broad range of connectors. Together, these components allow organizations to unify content from multiple systems and deliver intelligent search results without the need for disruptive or expensive infrastructure changes. The focus, according to Upland, is not just on connecting applications, but on securely managing the intelligence and complexity that sits behind those connections.

Dan Doman, Chief Operating and Product Officer at Upland Software, emphasized that distinction, noting that while connectors are essential, the real value lies in how the platform manages security, context, and intelligence around enterprise content. With this release, Upland aims to help organizations prepare for AI-powered search and automation without forcing them to overhaul their existing systems.

The latest version of BA Insight introduces advanced capabilities that make enterprise search faster and more insightful. By using knowledge graphs, the platform can map relationships across large and complex datasets, helping users uncover deeper insights and connections. Agentic Retrieval-Augmented Generation enables conversational AI experiences that provide more accurate answers to complex questions, while integration with Amazon Q Business allows users to interact with organizational content through a generative AI assistant.

Enterprise users have responded positively to the platform’s flexibility and performance. One G2 reviewer highlighted how easily the tools can index content from multiple sources into a centralized, AI-ready environment, while maintaining strong security controls and consistent performance across systems.

Collaboration with Amazon Web Services plays a key role in BA Insight’s strategy. The native integration with Amazon Q Business and AWS’s generative AI capabilities enables secure, scalable conversational search across enterprise content. By working closely with AWS, BA Insight ensures customers can deploy AI-powered search solutions smoothly while benefiting from robust security and continuous innovation.

Doman added that integrating Amazon Q Business into the BA Insight Platform is a major milestone for customers, enabling smarter, more intuitive enterprise search experiences that are ready for the future of work and AI-driven decision-making.