Friday, January 16, 2026
Highlighting the rising need for trust and transparency in customer communications, Tune Talk recognized as Malaysia’s fastest-growing mobile network operator has entered a strategic partnership with Truecaller, a global leader in trusted communication technology. This collaboration aims to strengthen how Tune Talk interacts with its subscribers by enhancing security and ensuring that every brand-initiated communication is easy to recognize and verify.
As fraud and impersonation attempts continue to rise, Malaysian consumers increasingly look for reassurance when engaging with service providers. To address these concerns, Tune Talk is integrating the Truecaller Customer Experience Solution into its communication ecosystem. With this implementation, customers will now see verified business caller IDs displaying Tune Talk’s name, official logo, and stated purpose of the call whenever the company reaches out to them. This added layer of clarity helps users immediately identify genuine calls, reducing confusion and increasing confidence during every interaction.
Moreover, the partnership leverages a suite of Truecaller’s advanced features, such as Business Profile, Call Reason, and Call Me Back. These capabilities provide customers with helpful context before answering a call, such as why the company is reaching out or whether a missed call requires follow-up. By offering transparency upfront, Tune Talk can drive clearer, more efficient, and more secure communication experiences for its users.
This initiative spans both inbound and outbound customer engagements, establishing a new benchmark for communication standards within the Malaysian telecommunications industry. As Tune Talk adopts Truecaller’s verification tools, it aims to significantly reduce instances of misleading or fraudulent communications, ensure safer customer touchpoints, and reinforce its promise of reliability.
Gurtaj Singh Padda, Co-founder & CEO of Tune Talk, emphasized the importance of this mission, stating:
“Trust lies at the heart of our relationship with customers. As we continue to expand and innovate, ensuring our users feel safe and confident when engaging with us remains our top priority. Partnering with Truecaller empowers us to strengthen that trust, offering greater transparency and assurance in every conversation.”
Supporting this perspective, Priyam Bose, Global Head – GTM & Developer Products at Truecaller, shared:
“At Truecaller, we believe that every great customer experience starts with trust. This collaboration with Tune Talk empowers Malaysian businesses to build secure, transparent, and meaningful connections with their customers, helping them communicate with greater confidence and credibility.”
Ultimately, this partnership reflects Tune Talk’s ongoing efforts to leverage technology-driven innovation to elevate the customer experience. By prioritizing secure, transparent conversations, the company aims to cultivate stronger, long-lasting customer relationships rooted in clarity and trust.
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