Wednesday, October 01, 2025

TechSee & SOFTEL Partner to Boost Visual AI in Contact Centers

TechSee, recognized globally as a leader in Visual Agentic AI, has announced a strategic alliance with SOFTEL Communications, a prominent provider of enterprise contact center solutions and CX integration services. This collaboration merges TechSee’s advanced AI-driven visual automation technology with SOFTEL’s deep expertise in omnichannel architecture and contact center modernization, aiming to deliver intelligent, scalable service experiences for businesses across industries.

Through this partnership, enterprise contact centers will gain the ability to transform customer and agent interactions with real-time visual engagement, guided support, and automation. The joint approach is designed to help organizations lower average handle time (AHT), improve first-contact resolution (FCR), and remove friction from complex service journeys that often challenge both customers and agents.

Eitan Cohen, CEO of TechSee, emphasized the shared commitment behind this collaboration. “SOFTEL has earned a reputation as a trusted partner to some of the world's most advanced contact centers. Our shared vision is clear: help enterprises scale smarter service with AI that sees, understands, and resolves. This partnership will accelerate the adoption of visual service automation across key verticals.”

He further highlighted how this initiative marks a turning point for enterprise service models. “For years, contact centers invested in automating repetitive, transactional tasks. With SOFTEL, we're adding vision to the equation, transforming the way enterprises handle complex issues that drive most of their costs, turning every service moment into an opportunity to build loyalty.”

As a part of the collaboration, SOFTEL will extend TechSee’s Sophie AI platform to its enterprise clients. This platform introduces advanced visual capabilities, including live remote assistance, AI-based diagnostics, augmented reality (AR) guidance, and seamless self-service flows. These features integrate directly with major CCaaS and CRM platforms, ensuring a smoother and more personalized service experience. Whether customers are installing a new device, resolving technical issues, or escalating support requests, Sophie AI ensures interactions are faster, more efficient, and more visual.

Michael Leibowitz, COO of SOFTEL Communications, underscored the innovation this partnership brings to enterprises. “With TechSee, we're bringing next-level innovation to our clients. Visual Agentic AI represents the future of service, and together, we'll help our clients deliver smarter, faster, and more human-centric support experiences at scale.”

This collaboration further strengthens TechSee’s growing partner ecosystem, which continues to focus on embedding AI automation across self-service, assisted support, and field service environments. By joining forces, TechSee and SOFTEL are setting a new benchmark for intelligent, visual-first customer experience solutions.

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The Contact Center Tech Media Room delivers breaking news and real-time updates in the contact center and customer experience sector. Covering product launches, vendor announcements, market trends, and innovations in CCaaS, UCaaS, AI automation, and omnichannel communication, this newsroom keeps CXOs, IT leaders, and industry professionals informed and ahead of the curve with timely, accurate, and relevant coverage.

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