Tuesday, February 10, 2026
Teads, a leading omnichannel outcomes platform, has entered into a strategic partnership with Google TV to significantly expand access to Connected TV (CTV) HomeScreen advertising inventory worldwide. Through this collaboration, brands will now gain visibility on one of the most high-impact and attention-grabbing ad placements available on Google TV devices across key markets, including the United States and the United Kingdom.
By leveraging Google TV’s Masthead placement, advertisers can reach a large and highly engaged audience within a premium viewing environment. Google TV consolidates more than 400,000 movies, shows, and streaming options from over 10,000 apps into a single, seamless interface. In addition, personalized user profiles and smart recommendations make content discovery more intuitive, conversational, and relevant — ultimately increasing the value of HomeScreen ad placements.
As a result, Teads can now offer brands greater reach while maintaining high-quality ad experiences that blend naturally into the viewing journey rather than interrupting it.
Explaining the intent behind the partnership, Simon Klein, SVP Commercial Strategy CTV at Teads, stated, “Our partnership with Google TV is designed first and foremost to drive impact for our clients. Google TV offers exceptional reach and premium supply, and by pairing that with Teads’ creative and omnichannel capabilities, we’re able to bring brands a unique entry point that doesn’t just reach viewers - it commands attention and delivers premium quality.”
To maximize the effectiveness of these premium placements, Teads integrates its media strategy with creative innovation from Teads Studio — its in-house creative team dedicated to optimizing storytelling across screens. Notably, Teads Studio has pioneered 3D creative formats for CTV HomeScreen ads, transforming standard video assets into immersive, interactive experiences that strengthen brand recall and engagement.
A strong example of this approach comes from Teads’ collaboration with Michelin on its “Motion for Life” campaign. Working alongside creative agency BETC, Teads Studio developed a visually striking 3D HomeScreen experience that fully utilized the platform’s large-format canvas. Consequently, the campaign delivered measurable brand lift, achieving a +7 percent increase in brand favorability, +8 percent improvement in safety perception, and +6 percent rise in brand consideration — proving that high-quality creative combined with premium CTV environments drives meaningful marketing impact.
Since launching its CTV HomeScreen offering in 2023, Teads has successfully executed more than 4,000 campaigns across global markets. Today, its HomeScreen inventory reaches over 500 million unique devices, serving leading brands such as Cartier, Nestlé, and Air France.
Overall, this expanded partnership with Google TV strengthens Teads’ position as a leader in premium CTV advertising while giving brands greater access to high-visibility placements that blend creativity, reach, and measurable performance.
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