Monday, December 22, 2025
Matador AI, a leading provider of AI-driven automation for the automotive sector, has officially been named an Official Preferred Partner of Nissan USA in the automaker’s newly created AI Lead Nurturing category. This milestone marks a significant advancement in the company’s long-standing relationship with Nissan dealerships, which began in 2020. Since then, Matador AI has supported hundreds of Nissan retailers in modernizing their lead management processes, boosting showroom appointments, and converting more prospects into loyal customers.
Nick Cossette, co-founder and CEO of Matador AI, expressed pride in the recognition, stating:
“We’re proud to be recognized in Nissan USA’s first-ever AI Lead Nurturing category as an official Preferred Partner… AI is no longer a ‘nice to have’. it’s becoming the engine of modern retailing.”
He emphasized that providing instant, intelligent responses to customers allows dealerships to improve engagement, secure more appointments, and create a smoother buying experience for shoppers and sales teams alike.
The selection process for the Preferred Partner designation involved a series of rigorous evaluations, including product performance assessments, capability reviews, compliance checks, and integration testing. Nissan’s team closely examined how each technology platform approaches lead nurturing, AI-powered communication, reporting, and compatibility with dealership systems. Remarkably, Matador AI achieved approval only four months after submitting its application.
As the automotive industry's top-ranked conversational AI platform, Matador AI delivers comprehensive sales and service automation designed specifically for dealerships. Its AI-driven sales and service agents assist retailers by handling follow-up communications, booking and confirming appointments, and maintaining customer engagement throughout their vehicle ownership journey. The platform also powers dealership-branded voice and chat AI experiences that engage shoppers around the clock — whether they interact online, via text, on a website, or over the phone.
Kevin Esmezyan, Chief Product Officer at Matador AI, highlighted the platform’s operational advantages:
“Developed by people who have deep experience operating dealerships, Matador is built for the realities of automotive retail… On average, our clients see a 25% lift in overall pipeline conversion after rolling out Matador.”
Unlike generic AI tools that force dealerships into predefined workflows, Matador creates custom, dealership-specific AI models that align with each store’s unique processes. This personalized approach is one of the platform’s most significant differentiators. Its rapidly expanding library of revenue-focused automations helps dealerships tackle real challenges — from sales follow-ups and trade-in outreach to service retention and long-term customer lifecycle engagement.
Matador AI offers a user-friendly dashboard and integrates seamlessly with major automotive CRMs and DMS solutions, including Elead, VinSolutions, DealerSocket, Reynolds, CDK, Dealertrack, and several others. Since its founding in 2019, the company has grown to more than 100 employees and now supports over 1,000 dealerships across North America, representing a broad mix of domestic and international brands.
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