Tuesday, February 10, 2026
EDO, a leading video advertising outcomes measurement company based in New York, has launched a new conversational AI tool called ChatEDO to help advertisers, agencies, and media teams access its vast Convergent TV data more easily and intuitively. Instead of relying solely on dashboards and spreadsheets, users can now ask questions in natural language and receive instant insights with visuals.
Through ChatEDO, clients can inquire about creative performance, competitive positioning, category trends, media investment shifts, and share movement — all without needing advanced analytics expertise. Consequently, EDO believes this innovation will democratize TV measurement and enable more professionals across advertising organizations to make data-driven decisions.
The tool serves as the agentic AI layer for AdEngage, EDO’s Vertical-AI powered Convergent TV measurement platform. Importantly, ChatEDO draws on more than a decade of proprietary data, including trillions of impressions, hundreds of millions of ad airings, and industry-wide syndicated benchmarks. Moreover, it remains model-agnostic, dynamically switching between AI systems such as OpenAI’s GPT-5, Anthropic’s Claude Opus, and other emerging models as technology evolves.
Explaining the strategic intent behind the launch, Kevin Krim, President and CEO of EDO, emphasized that the tool focuses on accessibility rather than complexity. He said, “Research & Insights teams are under more pressure than ever and EDO's industry-leading scale and granularity of data across Convergent TV breaks old dashboard and spreadsheet-based workflows. With ChatEDO, we're making TV outcomes intelligence even more accessible, immediate, and useful.”
By simplifying data access, EDO aims to reduce friction in media planning and performance analysis while empowering teams to act faster on insights.
Joshua Lee, CTO and Head of Product at EDO, reinforced this vision by highlighting the technical foundation behind the tool. Rather than building a basic chatbot, the company invested years in structuring its Convergent TV data to ensure AI systems could reliably interpret and analyze it. In his words, “Our focus wasn't just on building a chat interface — it was building the right intelligence behind it.”
Initially, EDO is rolling out ChatEDO through an invite-only early access program, primarily targeting agency teams. During this phase, the company plans to carefully manage system capacity to maintain high performance, accuracy, and reliability. As adoption grows, EDO expects to broaden access while continuously refining the tool.
Ultimately, ChatEDO represents a major shift in how TV advertising outcomes are analyzed — moving from static reports to dynamic, conversational intelligence. By combining AI with industry-leading data, EDO is positioning itself at the forefront of modern advertising measurement.
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