Friday, February 20, 2026
Salesforce is moving quickly to focus more on artificial intelligence and automation with a major strategic move. The company has completed a deal to purchase Momentum, a company that focuses on conversational analytics and revenue orchestration. With this acquisition, Salesforce wants to help businesses better collect, understand, and use information from customer conversations across different communication channels. As more companies rely on AI-driven processes, Salesforce is working to turn daily customer interactions into valuable insights that lead to quicker and smarter business decisions.
Salesforce will combine Momentum's features into Agentforce 360 and Slackbot. This change will let these tools collect and understand conversation data from many different voice and video sources outside of their own systems. Tools such as Zoom and Google Meet, which many businesses use daily, will become valuable sources of actionable intelligence. By connecting these systems, Salesforce will help organizations uncover insights that were previously buried inside conversations and difficult to analyze. As a result, businesses will gain a clearer and more complete view of customer needs, behaviors, and engagement patterns.
Momentum’s technology captures conversations as they happen, ensuring that both the context and natural flow remain intact. Instead of relying solely on structured data inputs, the system collects rich interaction details directly from meetings, calls, and discussions. This approach gives Agentforce 360 and Slackbot deeper contextual awareness, allowing AI agents to operate more effectively. Consequently, businesses will be able to automate processes with greater accuracy, enhance decision-making, and respond to customers with more relevance and precision. In addition, this capability will help organizations better recognize customer intent, improve engagement quality, and streamline operational workflows.
“To deliver on the promise of agents, we need visibility and context from every meaningful interaction,” said Steve Fisher, President and Chief Product Officer at Salesforce. “Momentum accelerates our roadmap by unlocking the long tail of conversational data and bringing it directly into our platform. This ensures Agentforce 360 and Slackbot can incorporate the true voice of the customer to drive complex, multi-step workflows.”
“We founded Momentum to bridge the gap between unstructured conversation and structured action,” said Santiago Suarez Ordoñez, CEO and Co-Founder of Momentum. “Joining Salesforce allows us to close the loop for GTM teams, transforming the static audio of a meeting into structured intelligence that drives immediate revenue impact.”
Ultimately, Salesforce’s acquisition of Momentum highlights its ongoing commitment to advancing AI-driven enterprise solutions. Salesforce is making its platform better by adding conversational intelligence, which helps provide smarter automation, quicker workflows, and more valuable experiences for customers. This move will empower organizations to convert routine conversations into valuable business intelligence. In turn, companies will be able to make quicker decisions, improve productivity, and drive stronger business outcomes in an increasingly AI-powered environment.
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