Thursday, February 19, 2026
Rollick, Inc., a digital retailing and customer engagement technology provider for the outdoor recreation sector, has introduced its latest innovation—the Rollick AI Assistant. This new conversational AI solution aims to help original equipment manufacturers (OEMs) connect with online shoppers more effectively and turn conversations into measurable business outcomes. By embedding intelligent assistance directly into OEM websites, Rollick is enabling brands to create more responsive and personalized shopping experiences.
As digital commerce continues to evolve, customers expect faster answers and seamless interactions when researching products online. However, many OEM websites struggle to provide instant responses to complex product questions or guide users through detailed purchase decisions. Recognizing this gap, Rollick developed its AI Assistant to support real-time conversations, helping shoppers explore product options, locate nearby dealer inventory, and make informed purchasing decisions without delays.
Importantly, the Rollick AI Assistant operates in compliance with Rollick’s governance framework and client-specific AI policies, ensuring secure and responsible usage. Through natural conversational interactions, shoppers can request information, compare models, and discover availability at authorized dealers. Additionally, when a conversation reaches a critical point, the system can automatically transfer the interaction to OEM advisors or dealer sales representatives. This handoff includes the full conversation history, allowing sales teams to respond with full context and deliver more relevant assistance.
Furthermore, the AI Assistant integrates seamlessly with RollickEngage, Rollick’s digital retail platform. This integration enables the system to identify shopper intent and assist in early-stage purchase activities, including helping users explore financing options. As a result, OEMs and dealers can capture high-quality leads earlier in the buying process and improve their chances of successful conversions.
Pete Eppele, CPO at Rollick, emphasized the importance of delivering improved digital experiences for modern consumers. He said, "OEMs are under increasing pressure to deliver digital experiences that simplify the process of finding the perfect vehicle. The Rollick AI Assistant is being designed to help brands better support shoppers online, while ensuring OEMs and dealers receive more informed, higher-intent opportunities."
Unlike traditional chatbots that rely on general public data, the Rollick AI Assistant is powered by Rollick’s proprietary intelligence. This includes years of real-world interactions between OEMs and customers, as well as insights gathered from product ownership across industries such as powersports, marine, RV, and industrial equipment. Consequently, the AI Assistant provides highly relevant and accurate responses tailored to each brand’s unique product offerings and compliance standards.
During its initial rollout phase, Rollick will work closely with participating OEM partners to ensure the AI Assistant is optimized for their specific requirements. This collaborative approach will help ensure that leads generated by the system are handled efficiently by trained sales teams. Looking ahead, Rollick plans to expand the AI Assistant’s availability to dealer websites and branded marketplace platforms, including partnerships with major organizations such as Sam’s Club, U.S. Bank, and USAA. This expansion will create a more consistent and unified shopping experience across all Rollick-supported platforms.
Overall, Rollick’s AI Assistant represents a major advancement in conversational commerce. By combining intelligent automation with real-time human support, Rollick is helping OEMs improve engagement, capture higher-quality leads, and drive stronger sales performance in an increasingly digital marketplace.
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