Sadie Partners with Gray Collection to Deploy Voice AI in Hospitality

Sadie, an AI-powered virtual host built specifically for the hospitality industry, has announced a strategic partnership with Gray Collection, a well-known hospitality group that operates boutique hotels and destination restaurants across Montreal and Ottawa. Through this collaboration, Sadie will roll out its conversational voice AI across Gray Collection’s entire hotel and restaurant portfolio as part of a multi-phase implementation plan designed to manage high volumes of guest communication while maintaining a consistently high standard of service.

As guest expectations continue to rise, hospitality brands face increasing pressure to respond quickly to calls, reservation requests, and service-related questions. However, front-desk and restaurant teams often struggle to balance in-person service with constant phone inquiries, especially during peak hours. To address this challenge, Sadie’s voice AI automates routine guest interactions, ensuring that every call receives a prompt and accurate response without adding workload to on-site staff.

Gray Collection’s portfolio includes several highly regarded properties such as Hotel William Gray, Auberge du Vieux-Port, Le Petit Hôtel, Lofts du Vieux-Port, and Le Metcalfe. In addition, the group operates popular dining destinations including Jacopo, Maggie Oakes, Benjamin, and Terrasse William Gray. With such a diverse and busy collection of venues, managing guest communication efficiently becomes essential for delivering seamless experiences across all touchpoints.

Sadie’s hospitality-focused AI technology ensures that booking opportunities are captured, common questions are answered correctly, and reservations are handled efficiently. By reducing dependence on manual call handling, the platform helps eliminate errors, minimize missed bookings, and prevent long wait times. Consequently, hotel and restaurant teams can devote more attention to guests who are physically present, improving both operational flow and overall satisfaction.

Moreover, the phased deployment approach allows Gray Collection to gradually integrate voice AI across its operations, ensuring smooth adoption and continuous optimization. This strategy helps align the technology with real-world service needs while allowing teams to adapt comfortably to new workflows.

Dimitri Antonopoulos, President of Gray Collection, highlighted the importance of every guest interaction, stating:

"At Gray Collection, every interaction plays a role in shaping the guest experience," said Dimitri Antonopoulos, President of Gray Collection. "Partnering with Sadie allows us to support our teams during peak moments while ensuring our guests receive timely, thoughtful responses, whether they're booking a table, calling a hotel, or asking a simple question."

From Sadie’s perspective, the partnership represents an opportunity to demonstrate how voice AI can scale guest communication without sacrificing personalization. Stuart Lachovsky, VP of Strategic Partnerships and Enterprise Sales at Sadie AI, emphasized the operational and experience-driven benefits, saying:

"We are proud to partner with Gray Collection, an operator that consistently leads with innovation and service excellence," said Stuart Lachovsky, VP of Strategic Partnerships and Enterprise Sales, Sadie AI. "Our Voice AI delivers intelligent automation that scales with demand. Every call becomes an opportunity captured and every guest interaction becomes faster, clearer and more personalized."

Overall, this partnership reflects a broader trend in hospitality toward adopting AI-driven tools that enhance responsiveness while preserving human-centered service. By combining Sadie’s conversational voice technology with Gray Collection’s service-focused culture, the collaboration aims to improve guest engagement, boost operational efficiency, and support staff during high-demand periods.

As the hospitality industry continues to evolve, solutions that balance automation with personalized service will play a growing role in shaping memorable guest experiences. Through this multi-phase voice AI deployment, Gray Collection is taking a proactive step toward modernizing guest communications while keeping service quality at the forefront.

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