NiCE has taken its Salesforce partnership to the next level by introducing a more advanced integration between its Contact Center as a Service (CCaaS) platform and Salesforce’s CRM ecosystem. This move builds on its 2022 launch of Bring Your Own Telephony with Salesforce Service Cloud Voice, where NiCE embedded its voice channel directly into the Service Cloud environment—just like many other CCaaS providers.
Now, NiCE is going further. The company is integrating its workforce engagement management (WEM) capabilities directly into the Salesforce CRM desktop while also offering a fully unified set of communication channels. Unlike other Service Cloud integrations that may compete with native features, NiCE’s approach delivers a cohesive channel mix with distinctive, value-adding functions.
Although NiCE has not yet detailed exactly which WEM tools will be included, the brand is a recognized leader in resource planning and is expected to bring several powerful enhancements to the CRM experience.
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First CCaaS Provider Joins Salesforce’s Zero Copy Network
In a notable industry first, NiCE becomes the first CCaaS provider to join the Salesforce Zero Copy Partner Network, strengthening its cloud data strategy. Through a bidirectional Zero Copy integration with Salesforce Data Cloud, the company can move data seamlessly between its CXone Mpower solution and the Data Cloud—without duplicating it.
Barry Cooper, President of NiCE’s CX Division, emphasized:
This renewed partnership with Salesforce represents more than deeper integration—it reflects a shared vision for the future of customer service. As our collaboration evolves, so does our commitment to empowering mutual customers to lead in AI-driven service.
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Breaking Down Silos Across the Customer Journey
The integration ensures unified customer insights seamlessly flow into Service Cloud and extend across key functions like marketing, sales, and commerce. This eliminates system and functional silos, giving organizations the tools to orchestrate intelligent, outcome-driven interactions at scale.
Kishan Chetan, Executive VP and GM of Service Cloud at Salesforce, noted that the collaboration is about moving beyond disconnected channels to deliver cohesive experiences across the customer journey.
The timing is also interesting—this announcement comes just a week after Salesforce invested $750 million in NiCE’s main CCaaS rival, Genesys. Despite that investment, Salesforce reiterated its intention to remain neutral and support all contact center partners in building similar innovations. Still, NiCE’s orchestration capabilities may give it a competitive advantage.
As Zeus Kerravala summed it up:
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Expanding Beyond Salesforce
Alongside this deeper Salesforce integration, NiCE has forged partnerships with AWS, ServiceNow, and Snowflake, enabling more customers to connect and automate their end-to-end fulfillment processes.
Given Salesforce’s dominant CRM position, this enhanced integration is more than just an incremental upgrade—it’s a significant leap forward in delivering unified, AI-powered, and fully orchestrated customer experiences.
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