Thursday, February 26, 2026
Marchex has announced a new collaborative AI integration with Solera, a leading SaaS platform serving automotive dealerships. Through this partnership, both companies aim to enhance operational efficiency and revenue generation for dealerships by combining AI-powered conversation intelligence with streamlined data integration.
As automotive dealerships increasingly depend on real-time insights and automation to remain competitive, this collaboration arrives at a critical time. Marchex leverages AI and prescriptive vertical-market data analytics to transform customer conversations into actionable business intelligence. By integrating directly with Solera’s dealership ecosystem, Marchex reduces or eliminates manual data handling processes, allowing teams to focus more on selling and less on administrative work.
Importantly, the integration simplifies workflows by automatically syncing relevant customer interaction data between platforms. Consequently, dealerships gain faster access to insights that improve response times, optimize lead handling, and enhance customer engagement. Rather than spending valuable hours inputting or transferring data manually, sales teams can prioritize meaningful conversations that drive higher close rates.
Troy Hartless, President and CRO of Marchex, said: “Auto dealers rely on speed, accuracy, and data-driven insights to maximize every customer interaction. Our integration with Solera eliminates inefficiencies and helps sales teams focus on closing deals instead of administrative tasks. This is strategically vital for dealerships looking to drive revenue.”
Furthermore, the partnership aligns with Solera’s commitment to delivering flexible, open integrations for its dealer network. By enabling seamless connectivity through open standards, Solera ensures that valued partners like Marchex can integrate efficiently while minimizing operational costs for dealerships.
“Adding Marchex to our partner network contributes to the growth and success of our dealer customers,” said Solera’s Senior Business Development Manager Greg Hammond. “Solera’s integration program is based on open standards so that valued partners, such as Marchex, can easily integrate. The open integration program keeps costs low, saving dealers money while providing them with more value-added features and functionality.”
As a result of this AI-driven collaboration, dealerships can improve lead conversion, strengthen customer engagement strategies, and increase revenue opportunities. By combining Marchex’s advanced conversation intelligence with Solera’s robust SaaS platform, the partnership delivers a scalable solution that enhances data accuracy, streamlines operations, and ultimately drives dealership profitability.
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