Monday, December 22, 2025
Levi Strauss & Co. has revealed a major new partnership with Microsoft to build a unified agentic AI platform designed to transform internal operations and enhance customer experiences across both retail and digital channels. This collaboration represents a significant step in Levi’s broader strategy to accelerate innovation, strengthen efficiency, and modernize its global business.
At the center of this initiative is a centralized AI “super-agent” that will operate within Microsoft Teams and run on Microsoft Azure. This advanced system will integrate multiple intelligent sub-agents across key functions, including HR, IT, store operations, and enterprise support. By automating routine tasks, delivering real-time insights, and enabling more seamless collaboration, the platform aims to streamline workflows for Levi Strauss teams around the world.
This new AI capability aligns with Levi Strauss’ long-term vision to expand its direct-to-consumer ecosystem and set new industry standards in retail technology. The company expects to begin initial deployment in early 2026, with a broader global rollout scheduled for later that year. Through this modernization effort, Levi Strauss sees an opportunity to become a more agile and customer-centric organization.
Michelle Gass, President & CEO of Levi Strauss & Co., underscored the importance of AI in shaping the company’s future direction. She noted:
“AI will play a pivotal role in reimagining how our teams work and in enhancing customer engagement. These advancements will contribute to the company’s growth plan toward becoming a $10B retailer while maintaining leadership in agility and operational excellence.”
In addition to the AI platform, Levi Strauss is expanding its suite of digital tools aimed at improving customer interaction and supporting retail teams. One of the latest innovations is “Outfitting,” a feature within the mobile app that delivers personalized styling recommendations based on individual preferences. This tool reflects Levi’s commitment to offering shoppers more intuitive and tailored digital experiences.
Furthermore, the company’s AI-powered in-store assistant, “Stitch,” is set to expand to 60 stores across the United States following a successful pilot program. Stitch assists employees by providing quick access to product details, inventory information, and customer insights, ultimately helping teams deliver more efficient service and better in-store engagement.
Overall, the collaboration with Microsoft marks a major milestone for Levi Strauss as it advances toward an AI-enabled retail model. The company aims to unify operations, empower employees with smart tools, and deepen customer connections—all while positioning itself at the forefront of innovation in the global apparel industry.
To join our expert panel discussions, reach out to info@intentamplify.com
Recommended News
The partnership provides agencies with an easy way to manage cryptographic inventories and prepare for post-quantum security requirements.
Kustomer expands its AI suite with new Automation and Observability Assistants, giving CX teams deeper visibility and control across workflows, routing, and AI behavior.
