Tuesday, February 10, 2026
Innovid, a leading independent software platform for advertising creation, delivery, measurement, and optimization, has unveiled an advanced suite of AI agents and the groundbreaking Innovid Orchestrator™ the industry’s first full-cycle AI orchestration superagent that connects people, data, and technology across the entire advertising ecosystem.
This launch marks a major milestone in advertising technology, introducing a new generation of AI agents that automate and enhance every stage of the ad lifecycle from creative development and distribution to performance analysis and optimization. Powered by Innovid Orchestrator™, these intelligent agents work collaboratively through a unified orchestration layer, merging human creativity with machine intelligence to deliver measurable business results and campaign efficiency.
Unlike traditional agentic AI systems that operate in silos, Innovid Orchestrator™ acts as a central command hub that connects creative, media, data, CRM, and billing systems. It eliminates workflow fragmentation and enables seamless coordination between advertisers, agencies, and technology partners.
Zvika Netter, CEO and Co-Founder of Innovid, emphasized the significance of this advancement, stating, “Marketers are trying to run next-gen AI on yesterday’s infrastructure. Our AI agents automate the core part of advertising, while Innovid Orchestrator™ connects them and everything else into one intelligent system.”
Each AI agent plays a critical role across the four pillars of ad operations creation, delivery, measurement, and optimization. These agents are designed to learn continuously, analyze performance in real time, and take predictive actions that elevate ad relevance and audience engagement. The AI orchestration framework ensures that data insights move fluidly between systems, creating a more agile, transparent, and outcome-driven advertising workflow.
By combining AI orchestration with a scalable, enterprise-ready infrastructure, Innovid enables brands to transition from reactive decision-making to proactive campaign intelligence. Advertisers can now leverage automated recommendations, data-driven creative adjustments, and end-to-end optimization to improve ROI and streamline collaboration across teams.
Through this innovation, Innovid sets a new standard for advertising technology, offering an open, interoperable platform that empowers marketing organizations to operate smarter, faster, and more efficiently in the era of intelligent automation.
To join our expert panel discussions, reach out to info@intentamplify.com
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