Tuesday, February 17, 2026
Aurasell has officially introduced the world’s first AI-native Go-To-Market Operating System (GTM OS), marking a major advancement in how revenue teams manage automation and intelligence within their existing CRM environments. Unlike traditional solutions that require replacing core systems, Aurasell’s GTM OS integrates directly with widely used platforms such as Salesforce and HubSpot. As a result, businesses can unlock intelligent automation, streamline workflows and enhance execution without disrupting their current infrastructure.
Importantly, the GTM OS allows organizations to activate AI-powered automation across their CRM ecosystems without facing operational risks or internal resistance often associated with system replacements. Instead of forcing companies to rebuild their tech stack, Aurasell enables seamless integration on top of existing platforms. Consequently, revenue teams can begin experiencing measurable improvements in efficiency and productivity in as little as two hours after deployment.
“For most companies, the problem with implementing AI isn’t a lack of ambition. It’s the risk,” said Jason Eubanks, Co-Founder of Aurasell. “Replacing a CRM can be a career-defining decision for some leaders. Aurasell removes the risk entirely by providing an architectural choice with no CRM replacement required. No political fallout. Just deliver on the promise of AI for GTM teams.”
Moreover, Aurasell designed its GTM OS to help teams operate at peak performance by doubling productivity through AI-driven automation. The platform removes repetitive manual tasks, eliminates context switching and ensures consistent execution across go-to-market operations. This transformation allows teams to focus more on strategic initiatives rather than administrative work.
The system offers several key capabilities that enhance operational efficiency. First, intelligent workflow automation enables the platform to handle research, lead enrichment, qualification, outreach and record management automatically. Additionally, the solution consolidates multiple tools into a single AI-powered workflow layer, reducing complexity and improving operational visibility. At the same time, the unified context layer activates previously disconnected data sources, allowing AI to deliver smarter, context-aware execution. Furthermore, the system provides enterprise-grade flexibility, making it suitable for complex CRM environments and customized deployments. Most importantly, the GTM OS delivers immediate value without requiring significant system changes, enabling faster ROI for organizations.
In addition, Aurasell’s GTM OS continuously gathers and analyzes signals from multiple channels, including voice calls, emails, meetings, messages and web activity. This unified intelligence layer helps teams identify opportunities, prioritize actions and automate workflows with greater accuracy. As a result, organizations gain real-time visibility and execution capabilities without needing complex integrations or fragmented tools.
Notably, both the GTM OS and Aurasell CRM operate on the same AI-native foundation. While the GTM OS enhances existing CRM systems, Aurasell CRM offers a fully AI-native platform designed for modern, agent-driven environments. This dual approach gives organizations the flexibility to adopt AI at their own pace.
“Aurasell lets teams start with onramps that meet them where they are in their AI journey,” Eubanks added. “You can add intelligence while eliminating tools, automate workflows without touching your existing CRM, and move at your own pace. We’re letting GTM teams start without risk, and scale without limits.”
Overall, Aurasell’s GTM OS represents a significant shift in go-to-market technology. By enabling intelligent automation without forcing CRM replacement, the platform helps organizations accelerate AI adoption, improve productivity and unlock new levels of operational efficiency while minimizing disruption.
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