Monday, September 01, 2025
8x8, Inc., a leading provider of integrated customer experience (CX) solutions, has officially renewed its sponsorship with Southampton Football Club, strengthening its role as an official partner of both the Men’s and Women’s First Teams through the 2025/26 season.
This extended partnership reflects the ongoing success of a collaboration that has already made a measurable impact. Over the years, 8x8’s cloud-based communications and contact center technology has played a crucial role in improving the club’s operations, elevating matchday experiences for fans, and creating deeper connections that extend beyond St Mary’s Stadium.
Southampton FC and 8x8 share a strong alignment in values. Both emphasize passion, dedication, and community, making the renewal of this partnership a natural step forward. By continuing to integrate innovative technology into the club’s ecosystem, 8x8 is ensuring that fans enjoy seamless communication, personalized engagement, and memorable experiences.
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“Southampton FC represents passion, dedication, and community - values that resonate deeply with us at 8x8,” said Jamie Snaddon, EMEA Managing Director at 8x8, Inc. “This partnership is about more than sponsorship. It’s about giving the club the tools to connect with supporters in ways that feel personal, whether that’s answering a fan’s question, delivering a matchday update, or creating a memorable surprise. We’re proud to keep building those moments together.”
As part of the renewed terms, 8x8 will maintain strong brand visibility through LED perimeter boards during matches, as well as a continued presence across the club’s digital platforms and social media channels. Additionally, the collaboration will extend into community-driven initiatives, exclusive fan engagement opportunities, and innovative technology-led projects designed to bring fans closer to the action.
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A standout example of this connection is how Southampton FC has already leveraged 8x8’s Contact Center to strengthen relationships with its loyal supporters. In a unique initiative, players have used the platform to personally call season ticket holders, thanking them for their years and often decades of unwavering support. This personal touch highlights how technology can be harnessed not just for efficiency but also to foster genuine emotional connections.
By extending this partnership, both 8x8 and Southampton FC are committing to a shared vision: harnessing innovation to enrich the fan experience while keeping community at the heart of their efforts. As the collaboration moves into the next phase, supporters can expect even more personalized interactions, enhanced matchday experiences, and meaningful engagement both inside and outside the stadium.
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