Compliance Made Easy: Built to meet ACMA standards, the Spam Act 2003, and Australia’s Interception Act so you can stay focused on your business.
Monday, September 01, 2025
8x8, Inc.Ⓡ, a global leader in integrated customer experience (CX) solutions, has expanded SMS functionality within 8x8 WorkⓇ for businesses across Australia. This enhancement allows companies to send and receive one-to-one SMS messages using Australian mobile numbers, giving organizations a faster and more reliable way to communicate with customers.
With this update, Australian businesses can now use 8x8 Work on both desktop and mobile devices to manage SMS alongside calls. Agents are able to send and receive domestic text messages and phone calls through a single number, ensuring a smoother and more consistent customer communication experience.
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Text messaging continues to be a powerful tool for customer engagement. The Australian Communications and Media Authority (ACMA) reports that 96% of Australian adults use SMS on their mobile phones, a trend that has remained steady for two years. Despite the popularity of platforms like WhatsApp and other messaging apps, SMS remains one of the most trusted, accessible, and widely adopted methods for businesses to connect with their audiences.
Direct Reach: Businesses can send and receive one-to-one SMS with Australian mobile numbers (+61 format).
Unified Communication: Agents use the same number for calls and texts, simplifying interactions for both employees and customers.
Immediate Availability: SMS functionality is included today across all X Series X1–X8 licenses without additional purchase.
Easy Setup: Businesses can enable SMS quickly through the Admin Console with no extra licensing required.
Compliance Made Easy: Built to meet ACMA standards, the Spam Act 2003, and Australia’s Interception Act so you can stay focused on your business.
The rollout ensures that Australian organizations, whether headquartered locally or managing branches in the region, can start using these SMS features immediately.
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David Land, senior manager, channel sales at 8x8, emphasized the importance of this update: “SMS continues to be one of the most trusted and widely used communication tools in Australia, and our customers want it integrated directly into their workflows. By bringing SMS into 8x8 Work alongside calling, we’re giving businesses a simpler, more consistent way to connect helping their teams respond faster, reduce missed opportunities, and deliver a better customer experience.”
To activate the new SMS feature, partners and customers can follow the setup steps outlined in the 8x8 Support Portal. Additional resources on billing, usage, and administration are available in the official 8x8 Work documentation.
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