June 25, 2025, New York: Today’s marketing leaders are tired of trade-offs. You either buy into a one-size-fits-most managed service or spend months stitching together APIs and SDKs just to get a single campaign off the ground.
Wunderkind just said: Why not both?
With the launch of Build with Wunderkind, the identity-first AI platform is giving brands the keys to drive their integration strategy on their timeline, with their tools, and without blowing up their architecture.
Whether you’re a Fortune 100 retailer or a DTC upstart trying to scale fast, Build meets you where you are. It’s a developer-ready suite designed for flexibility, so you can embed Wunderkind’s intelligence where it matters most, without disrupting what already works.
This isn’t Wunderkind as you’ve known it. Traditionally known for its premium white-glove service, blending proprietary identity graphs, real-time behavioral triggers, and strategy support, Wunderkind is now opening up its core engine. And it’s doing it in a way that puts product and growth teams firmly in control.
At the heart of Build is the idea of choice.
“The modern marketing stack isn’t one-size-fits-all,” said Bill Ingram, CEO at Wunderkind. “With Build, we’re giving teams control over how they ingest, map, and activate data, while still tapping into our agentic AI to deliver real-time, personalized outcomes across every channel.”
You choose your method of integration.
SDKs for fast behavioral data capture across web and mobile, perfect for fast-moving teams that want to launch and learn quickly, APIs for deeper programmatic access and orchestration, ideal for teams enriching CDPs, ESPs, or analytics pipelines.
Signals, Wunderkind’s messaging integration layer, lets you use your platforms, like Klaviyo or Salesforce, while still triggering AI-optimized messages at the right time.
With a brand-new self-serve Shopify app, even lean teams without deep engineering resources or six-figure service contracts can now activate Wunderkind’s powerful identity and personalization stack.
That means you don’t need a dedicated martech team to compete with the best. You just need the right tools, and now, you can grab them off the shelf.
This marks a major shift from Wunderkind’s heritage as a managed service to a modular, flexible ecosystem built for the realities of modern growth teams. It’s about scaling outcomes, not overhead.
Build isn’t just an integration suite. It’s the front door to Wunderkind’s Autonomous Marketing Platform (AMP), a machine that processes over 2 trillion digital events and tracks 9 billion+ consumer devices annually.
Real-time behavior tracking, clicks, carts, views, bounces, and AI that dynamically decides what message to send, where, and when. Not based on rules. Not based on static flows. But real, live behavioral intent.
Yes, it’s privacy-safe and cookie-free, which means you’re not just staying compliant, you’re getting better match rates.
Wunderkind already powers over $5 billion in attributed revenue every year for brands like Harley-Davidson, True Botanicals, Perry Ellis, and Kendra Scott. And now, with Build, that same level of intelligence and performance is available to the rest of us, without waiting for a sales call, a long onboarding, or a full replatforming project.
Marketing teams want control. Developers want clean access. Finance wants ROI. Build delivers all three.
If you’ve ever looked at your tech stack and thought, “Why can’t I just plug into the smart stuff without ripping everything else out?”, Wunderkind may have just built exactly what you’ve been waiting for.
