Rithum, a global leader in commerce solutions, has officially launched RithumIQ—an advanced AI engine built right into the heart of its platform. Acting as the system’s intelligence layer, RithumIQ uses one of the world’s most robust commerce data sets to cut through the complexity of modern retail, turning it into clear, actionable insights that drive real results.
RithumIQ is already changing the game for brands and retailers. It helps predict which products will perform best across different marketplaces and fine-tunes fulfillment strategies in real time—delivering real, measurable results. The platform currently powers billions of daily transactions and drives over $50 billion in annual GMV. While many new AI tools are still unproven, RithumIQ is battle-tested, built to scale, and fully integrated into the workflows that make modern commerce work.
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“AI is reshaping how commerce happens – not just assisting shoppers, but increasingly becoming the shopper,” said Ali Irturk, PhD, Chief Technology Officer at Rithum. “With RithumIQ, we’re helping brands and retailers prepare for that future through data integrity and agentic-AI-ready infrastructure. Our platform ensures products are not only visible in these new AI-driven channels but recommended in real time with confidence.”
The platform covers a wide range of commerce functions across the entire lifecycle:
Product performance & profitability: RithumIQ spots hidden margin leaks across millions of SKUs and automatically adjusts ad spend in real time, focusing on what’s actually driving profits and conversions.
Catalog & content optimization: Cleans up and enriches messy or incomplete product data, transforming it into fully optimized, channel-ready listings that boost conversion.
Smarter fulfillment: Recommends the most efficient shipping strategies by factoring in cost, carrier performance, inventory location, and delivery promises to reduce expenses and speed up delivery.
Predictive insights: Identifies trends early, anticipates demand changes, and auto-optimizes product content per channel audience.
Agentic AI readiness: Structures product data for discovery and recommendation by AI platforms, ensuring visibility in the emerging world of AI-driven shopping.
RithumIQ goes beyond automation—it learns and adapts on the fly, solves problems in real time, and even self-corrects to keep operations running smoothly.
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“AI in commerce is most impactful when it translates complexity into clear, actionable recommendations and decisions,” said Sebastian Spiegler, PhD, Senior Director of Artificial Intelligence at Rithum. “What I’m consistently seeing with clients is the need for cleaner product data, faster onboarding, and smarter insights that adapt in real time. Retailers and brands don’t need a flashy tool – they need intelligence that works tirelessly in the background, helping them make smarter decisions and maintain strong customer experience. That’s exactly where RithumIQ helps, allowing teams to stay focused on growth while the system manages the operational challenges.”
For more than 20 years, Rithum has been a trusted partner to global retailers and brands, offering the scale, infrastructure, and expertise required to thrive in a fragmented commerce environment. By combining deep market knowledge with powerful AI, Rithum continues to optimize decisions, uncover fresh opportunities, and streamline fulfillment for its clients. The company also revealed that upcoming partnerships will expand RithumIQ’s AI capabilities even further, opening the door for greater innovation and growth.
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