Minute Media Acquires VideoVerse, Maker of AI Sports Platform

Minute Media, a global leader in technology and sports content, has announced the acquisition of VideoVerse, a cutting-edge provider of AI-driven video solutions. At the center of VideoVerse’s innovation is Magnifi, its flagship SaaS platform that enables content owners and rights holders to instantly detect key moments, generate highlights in real time, and seamlessly distribute engaging short-form video content.

By integrating VideoVerse’s technology, Minute Media aims to deliver unprecedented value to the sports content ecosystem. The acquisition aligns with its long-term strategy to provide a fully integrated solution spanning creation, distribution, and monetization. This move is expected to strengthen existing partnerships with major leagues, teams, and federations worldwide. Moreover, clients already using Magnifi will gain access to Minute Media’s advanced distribution and monetization capabilities, creating greater opportunities to maximize ROI on their video assets.

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In today’s fast-paced sports industry, where delivering content quickly is crucial, Magnifi has already proven itself indispensable. The platform uses advanced AI technologies like computer vision, natural language processing, and machine learning to understand and interpret both images and sounds. This allows it to identify the most impactful highlights of a game and instantly create fan-ready content. Beyond highlight generation, Magnifi incorporates generative AI features, including multilingual subtitling, automatic thumbnail creation, and metadata enrichment. Its rules-based automation engine enables end-to-end processing, transforming it into a comprehensive editorial workspace that empowers content teams to scale with efficiency and creativity.

“We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetization. In addition, with VideoVerse’s technologies, Minute Media’s owned & operated brands, partners, and clients will experience and have the very best in AI-powered creation,” said Asaf Peled, Founder and CEO of Minute Media.

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The integration of VideoVerse’s AI-driven tools will unlock new opportunities across Minute Media’s ecosystem, particularly enhancing the STN Video platform, which serves leagues and publishing partners globally. Plus, it will help create exciting new content formats for the company’s own brands, like Sports Illustrated and The Players’ Tribune

With this acquisition, Minute Media reinforces its position as a forward-thinking sports technology powerhouse. By combining its global reach with VideoVerse’s AI-driven innovation, the company is setting a new benchmark for how sports highlights are created, distributed, and monetized—delivering richer fan engagement and stronger results for rights holders across the industry.

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