Monday, December 22, 2025
Precisely, recognized globally as a leader in data integrity, has introduced advanced agentic AI features within its EngageOne™ RapidCX customer communications platform. With this update, the company rolls out three dedicated AI agents—Sentiment Analysis, Contextual Rewrite, and Readability—alongside a powerful AI Intelligent Search capability. Together, these enhancements aim to simplify communication workflows, strengthen brand consistency, and help organizations lower regulatory risk across every stage of customer engagement.
For years, businesses—especially those in tightly regulated sectors like insurance, financial services, telecommunications, and utilities—have struggled with content discovery and communication efficiency. Digital teams often spend nearly 30% of their working hours searching for information buried across multiple systems. This lack of centralized, accurate content not only wastes time but also increases the likelihood of duplicated efforts, outdated materials, and compliance risks.
With the addition of the new AI agents, enterprises can now analyze, optimize, and modernize their communications more effectively. The Sentiment Analysis Agent, Contextual Rewrite Agent, and Readability Agent work collectively to ensure every message is not only compliant but also aligned with brand guidelines and easy for customers to understand. When paired with AI Intelligent Search, users can quickly locate approved templates and assets, eliminating delays and significantly improving productivity.
The new agentic AI capabilities in EngageOne RapidCX directly address recurring communication gaps:
Sentiment Analysis Agent offers real-time coaching on tone and language as teams design templates, improving consistency and compliance over time.
Readability Agent evaluates message clarity and suggests improvements, helping teams meet regulatory requirements for readability.
Contextual Rewrite Agent updates outdated or inconsistent content, refining it to match brand and compliance standards without manual rewriting.
AI Intelligent Search provides fast access to the most relevant templates and brand assets, enhancing workflow efficiency and supporting consistent communication delivery.
These advancements enable organizations to streamline everyday tasks, reduce legal and regulatory exposure, and deliver a cohesive customer experience using reliable, approved materials.
The introduction of agentic AI within EngageOne RapidCX reflects Precisely’s broader mission to embed trustworthy, transparent AI into the core of business operations. This evolution also reinforces the company’s leadership across customer communications management (CCM), customer experience (CX), and intelligent automation.
As Allan Christian, Senior Vice President and General Manager for Engage at Precisely, stated:
"Customer expectations are rising, regulations are tightening, and the pace of change is accelerating. As agentic AI reshapes how organizations engage their customers, trust and transparency matter more than ever. By embedding trusted agentic AI and Intelligent Search directly into communication workflows, EngageOne RapidCX helps digitally-enabled teams streamline their work while maintaining full control over quality and compliance—giving them the foundation they need to confidently modernize communications for the agentic AI era."
Organizations can choose which AI agents to activate, allowing full governance control and alignment with internal risk management policies.
Looking ahead, Precisely plans to expand RapidCX further by introducing automated usage tracking, template consolidation recommendations, and adaptive agents capable of modifying multistep communications based on real-time data shifts. These innovations aim to keep customer engagement relevant, compliant, and efficient.
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