Sunday, November 09, 2025
Maestra.io, the all-in-one real-time, CDP-powered marketing platform designed for direct-to-consumer (DTC) brands, has unveiled its latest innovation the Shopify Loyalty App, also known as the Maestra Companion App. This new launch empowers brands to deploy fully functional loyalty programs in just minutes while seamlessly syncing first-party customer data into cross-channel campaigns.
This announcement marks a major milestone for the rapidly growing startup. Maestra.io is on pace to reach $4 million in annual recurring revenue (ARR) and has expanded its team to more than 30 professionals across customer success, sales, and engineering. The company’s platform is trusted by popular brands like Sena, Selkirk Sport, The Adventure Challenge, and Bokksu, solidifying its position as a leading Klaviyo alternative for mid to large-scale DTC businesses generating between $10 million and $100 million+ in revenue.
Launch personalized rewards and promotions effortlessly
Display challenges to earn points and showcase available offers with zero coding required
Enable loyalty redemption at checkout, allowing customers to apply points for custom promo codes before completing their purchase
One of Maestra’s standout success stories comes from Urban Armor Gear, which achieved a 64% reduction in marketing costs and saved $100,000 instantly after consolidating its marketing stack with Maestra.
Nick Salisbury, E-commerce Director at Urban Armor Gear, praised the transformation, stating, “We didn’t just consolidate platforms with Maestra, we upgraded everything. Each tool we replaced now works better than before. Maestra’s CSM improved our flows amplified abandoned cart notifications, added post-purchase sequences. Now we have AI recommendations we can actually understand and control instead of some black box algorithm.”
By combining ease of deployment with the power of a robust Customer Data Platform (CDP), Maestra.io enables DTC brands to go live faster and personalize engagement across every channel including email, SMS/MMS/RCS, web, mobile push, and popular messaging apps.
Highlighting the platform’s growing importance in modern marketing stacks, Maryna Hradovich, COO and Co-Founder of Maestra, noted, “As marketing databases scale and retention becomes mission-critical, teams are outgrowing point tools and seeking unified solutions. Our platform consolidates loyalty, referrals, promotions and omnichannel messaging into a single flow builder, eliminating tool sprawl while giving brands the personalization power and white-glove service they need to grow profitably.”
With this launch, Maestra.io reinforces its mission to simplify complex marketing operations and help DTC brands maximize customer lifetime value through automation, intelligence, and personalization.
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