Tuesday, February 10, 2026
Loyyal, a leading enterprise SaaS company at the forefront of AI and Web3-based loyalty innovation, has officially introduced Perxi AI, positioning it as the world’s first AI-powered Loyalty Agent. Through this launch, Loyyal aims to make advanced customer retention technology accessible to small and medium-sized enterprises (SMEs) that have traditionally struggled with loyalty program adoption. Most importantly, Perxi AI enables businesses to build, manage, and scale branded loyalty initiatives directly within messaging platforms such as WhatsApp.
To begin with, Perxi AI directly tackles long-standing cost and complexity barriers that have historically excluded SMEs from structured loyalty programs. In the past, high software expenses, long-term commercial contracts, the need for dedicated loyalty professionals, and extensive staff training made these systems feasible only for large corporations. Consequently, smaller businesses were left behind despite their reliance on repeat customers. However, Loyyal has now removed these obstacles entirely through Perxi AI.
First, the platform offers instant deployment at zero cost, allowing SMEs to launch loyalty programs within minutes without financial risk. In addition, Perxi AI operates entirely through a familiar WhatsApp-style chat interface, making the experience intuitive, conversational, and easy to use. Instead of navigating complicated dashboards, business owners and customers can interact naturally with the AI agent.
Furthermore, Perxi AI eliminates the need for separate mobile applications. Neither merchants nor customers must download additional software; all engagement happens directly inside WhatsApp. This frictionless approach significantly improves adoption rates and simplifies everyday interactions.
Moreover, the platform supports multiple languages, enabling Perxi AI to communicate with users across different regions, cultures, and markets. As a result, SMEs can deliver personalized experiences while maintaining global reach and inclusivity.
Beyond accessibility, Perxi AI strengthens strategic decision-making for small businesses. By analyzing customer behavior, purchasing trends, and engagement patterns, the platform provides actionable insights that help businesses refine marketing efforts and improve retention strategies. Consequently, SMEs can now compete more effectively with larger brands using data-driven intelligence.
Additionally, Perxi AI helps businesses drive repeat purchases and deliver tailored customer experiences in real time. Instead of generic promotions, merchants can reward loyal customers in meaningful, personalized ways that build long-term relationships.
Equally important, Perxi AI connects SMEs to Loyyal’s broader loyalty ecosystem. Through this integration, small businesses can participate in larger cross-brand reward networks, expanding visibility, customer reach, and overall market value.
Looking ahead, Loyyal plans to extend Perxi AI beyond loyalty management by integrating a finance module that will support credit lending and banking functions directly within WhatsApp. Meanwhile, Perxi AI has already gained industry recognition by winning the META Llama AI Startup Bootcamp Program 2025, ensuring access to cutting-edge conversational AI technology.
Commenting on the launch, Ashish Kumar Singh, CEO of Perxi AI & Loyyal, said:
“Perxi AI is about shifting competitive balance. By grounding loyalty management in a familiar interface like WhatsApp, we are empowering the small business owner to deliver the hyper-personalized retention tools of a large corporation. Loyalty is now universally accessible, intelligent, and simple.”
Ultimately, Perxi AI represents a major shift in loyalty technology, empowering SMEs with enterprise-grade tools while redefining how businesses engage with customers in the digital age.
To join our expert panel discussions, reach out to info@intentamplify.com
Recommended News
ANZ becomes the first APAC bank to deploy Salesforce’s Agentforce AI at scale, launching a next-generation CRM that boosts banker productivity and customer experience.
Novi AI launches a standalone AI Creation Studio with integrated image, video, and multimodal tools, supporting leading models in one unified workflow.
