Tuesday, February 10, 2026
Lion, one of the leading beverage companies based in Sydney with operations across Australia and New Zealand, has chosen Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, to oversee and transform its information technology ecosystem. This strategic partnership aims to boost Lion’s operational resilience and productivity through a scalable operating model and advanced service delivery automation infused with Artificial Intelligence (AI) for smarter business outcomes.
As part of this collaboration, TCS will assist Lion in transitioning from outdated legacy systems to a modern cloud computing infrastructure. The company will also lead application modernization efforts while reinforcing cybersecurity protocols. TCS will use its deep expertise and AI-powered solutions to help Lion speed up its transformation journey and achieve long-term growth.
The transformation will be driven by TCS Cognix™, an innovative platform designed to boost service resilience, enhance business agility, and deliver a better customer experience. The platform will enable Lion to streamline operations, optimize costs, and elevate end-user satisfaction.
Ram Kalyanasundaram, Lion’s Technology & Digital Transformation Director, stated,
“This partnership marks a new chapter in Lion’s technology transformation. TCS brings deep global capability in CPG, proven execution, and a partnership mindset that aligns with our ambition to build a more modern, resilient and scalable digital foundation. Together, we will simplify our landscape, accelerate innovation and empower our people with the tools and insights to deliver great experiences for our customers and consumers.”
Krishnan Ramanujam, President of the Consumer Business Group at TCS, added,
“I am excited about our partnership with Lion amidst the sweeping transformation in the beverages industry. It is an honor to be Lion’s partner as they pivot to a new phase of growth and innovation. Our collaboration with Lion is built on a solid foundation of deep domain expertise and an unwavering digital mindset. By leveraging cutting-edge technologies such as AI and cloud computing, alongside TCS’ comprehensive CPG platforms, we will accelerate innovation and deliver exceptional experiences for customers and consumers alike.”
This partnership will help fuel continuous innovation across Lion’s enterprise by bringing together data analytics and AI automation to boost performance. It will create opportunities for revenue growth through AI-driven insights and personalized, persona-based enterprise health metrics. These initiatives will support customized technology optimization and provide deeper business intelligence, helping the organization improve and sustain performance over time.
Vikram Singh, Country Head for Australia & New Zealand at TCS, mentioned,
“We are pleased to collaborate with Lion to strengthen and transform their IT technology landscape leveraging our global expertise in CPG technology, cyber security, data and AI. This strategic partnership with Lion Group in this pivotal phase of transformation will lead to streamlining their systems and enhancing capabilities through automation, AI adoption, and will lay the foundation for sustained long-term value creation. Furthermore, our commitment to driving continuous innovation with Lion underscores our dedication to supporting their ongoing growth and transformation.”
TCS has been part of the Australian business landscape for over 35 years, building a reputation as a trusted digital partner for many of the country’s top 10 listed companies. With offices in five locations across Australia, TCS has earned recognition as one of LinkedIn’s Top 25 Companies to Work For and as a leading employer by the Top Employers Institute.
This collaboration reaffirms TCS’s focus on enabling digital transformation for enterprises through AI, automation, and cloud computing, while strengthening operational excellence and enhancing customer experience across industries.
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